HubSpot Intangible Assets

HubSpot's intangible assets stands at $260M as of June 2026. That compares with $230M in the prior-year period — up 13.4% year over year. Stockcircle updates this page with the newest filings so you can track how the metric evolves quarter by quarter.

HubSpot reported $260M in intangible assets versus $230M a year earlier — a 13.4% year-over-year increase. The historical chart on this page makes it easier to see whether that move is part of a longer pattern.

That compares with $230M in the prior-year period — up 13.4% year over year. Sustained growth in intangible assets can support a stronger franchise, while sharp declines may reflect divestitures, weaker demand, or accounting changes. Always read YoY moves with the footnotes of recent filings in mind.

The history chart shows how HubSpot's intangible assets evolved across reporting periods, while the comparison chart places HUBS next to similar companies. Use both: a rising metric that still lags peers tells a different story than a rising metric that already leads the group. Growth charts, when available, highlight acceleration or slowdown.

Yes — within Technology, intangible assets is commonly used to spot outliers. HubSpot's reading of $260M is a starting point; confirm whether differences come from growth, margins, accounting choices, or one-time items before treating an outlier as a buy or sell signal.