Baozun Intangible Assets

The latest intangible assets for BZUN is $310M as of June 2026. That compares with $370M in the prior-year period — down 17.1% year over year. Investors often review this figure alongside Baozun's historical trend and sector peers before judging valuation or financial health.

Over the past year, BZUN's intangible assets moved from $370M to $310M — a 17.1% year-over-year decrease. If the trend continues in the same direction for several quarters, it can signal a meaningful shift in Baozun's operating scale or balance-sheet position.

A intangible assets figure of $310M for BZUN is a snapshot of scale on that line item. On its own it does not say whether the business is healthy — you also want growth rate, margins, and how the number compares with similar companies. Explore the charts below for those layers of context.

After noting BZUN's intangible assets ($310M), review year-over-year change from $370M, peer averages, and a few neighboring metrics such as revenue, margins, or valuation multiples. That combination usually beats staring at a single figure. The navigation links on this page jump you to those related views.

This page's peer comparison chart is the fastest way to stack Baozun's intangible assets against similar Technology names. You can also browse sector and industry screens on Stockcircle for a broader set of Technology companies and their key multiples and fundamentals.