Vera Bradley Profit Margin

Vera Bradley (VRA) currently reports a profit margin of -3.66% as of July 2026. That compares with -32.31% in the prior-year period — up 88.7% year over year. That is below the Consumer Discretionary sector average of 8.68%. Use the charts on this page to explore Vera Bradley's profit margin history and peer comparisons.

Vera Bradley's profit margin increased from -32.31% to -3.66% — a 88.7% year-over-year increase (period ending July 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Vera Bradley's profit margin of -3.66% is lower than the Consumer Discretionary sector average of 8.68%. That is roughly 142.1% below the sector mean. A reading lower peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.

There is no universal 'good' profit margin, but Vera Bradley's current -3.66% should be judged against Consumer Discretionary norms (sector average: 8.68%) and against VRA's own history. Strong, stable readings often indicate durable competitive advantage; volatile or declining ones deserve a closer look at margins and capital efficiency.

Start with the current profit margin of -3.66%, then check the historical chart for trend and the peer comparison chart for relative positioning. The Consumer Discretionary average is 8.68%. From there, open related valuation or income-statement pages for Vera Bradley, and consider following VRA for alerts when major investors trade the stock.