Under Armour Goodwill

Under Armour's goodwill stands at $490M as of March 2026. That compares with $490M in the prior-year period — up 1.1% year over year. Stockcircle updates this page with the newest filings so you can track how the metric evolves quarter by quarter.

Under Armour reported $490M in goodwill versus $490M a year earlier — a 1.1% year-over-year increase. The historical chart on this page makes it easier to see whether that move is part of a longer pattern.

That compares with $490M in the prior-year period — up 1.1% year over year. Sustained growth in goodwill can support a stronger franchise, while sharp declines may reflect divestitures, weaker demand, or accounting changes. Always read YoY moves with the footnotes of recent filings in mind.

The history chart shows how Under Armour's goodwill evolved across reporting periods, while the comparison chart places UAA next to similar companies. Use both: a rising metric that still lags peers tells a different story than a rising metric that already leads the group. Growth charts, when available, highlight acceleration or slowdown.

Yes — within Consumer Cyclical, goodwill is commonly used to spot outliers. Under Armour's reading of $490M is a starting point; confirm whether differences come from growth, margins, accounting choices, or one-time items before treating an outlier as a buy or sell signal.