Red Lion Hotels Intangible Assets

Red Lion Hotels posts a intangible assets of $46M as of September 2020. That compares with $58M in the prior-year period — down 20.5% year over year. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Red Lion Hotels's intangible assets was $58M. The latest reading is $46M — a 20.5% year-over-year decrease (period ending September 2020). Use the history and growth charts on this page for a longer lookback.

Intangible Assets is one piece of Red Lion Hotels's financial statement story. At $46M, it should be interpreted next to related metrics — for example revenue with costs, assets with liabilities, or income with margins. Stockcircle links those related pages so you can move from this number to the surrounding context quickly.

Context for RLH's intangible assets usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Red Lion Hotels's other metric pages and overview cover the third.

Judging Red Lion Hotels against Consumer Discretionary peers is usually better than using a market-wide rule of thumb. Business models inside Consumer Discretionary are more comparable, which makes gaps in intangible assets easier to interpret. Start with $46M here, then scan peer and history charts to see if the gap is persistent.