McDonald`s Corp
MCD - Insider Information
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+ FollowMarket Cap$198.73B
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Earnings Call Q2 2026
August 4, 2026 - AI Summary
Top-line + comps: modest growth, but U.S. underperformed expectations
- System-wide sales: +4% constant currency in Q2 (growth supported by new unit openings).
- Global comparable sales: +1.3% in Q2; IOM/I.D.M. positive but consumer traffic in key markets remained flat-to-negative.
- U.S. comparable sales: +0.8% in Q2 (and +2.3% for H1), explicitly called below expectations—management stressed it’s not a strategy problem, but an execution problem.
What went wrong in the U.S. (big negatives / drivers of the miss)
- Value execution was inconsistent: the EDAP “10 items for under $3” launched in April.
- Only ~60–65% of the system executed the recommended EDAP pricing architecture.
- Customer awareness was below target, reducing incremental traffic.
- A “bad trade” hit loyalty/offers: the business pulled back digital offers and removed “Buy One, Add One for $1”, which management said hurt visits from loyal customers.
- 2/3 of the U.S. traffic underperformance was attributed to these value execution factors; the remainder was largely attributed to the June FIFA campaign underperforming vs expectations.
- Operations pressure: restaurant teams were overwhelmed by too many deployments, worsening service times and contributing to lower satisfaction scores.
What management says is already being fixed (near-term actions + timing)
- Operations: management expects the fastest improvement because it’s “within control,” focused on simplifying deployments/cadence for the rest of the year so crews can deliver better hospitality.
- Marketing/value in the U.S.:
- Starting next week: more national digital flash offers to re-energize high-frequency customers.
- More personalized offers targeted to most loyal users.
- Reallocate marketing dollars in H2 to support proven value programs like Extra Value Meals.
- Marketing changes are expected to be limited in Q3 (programs already “in flight”), with greater adjustments in Q4; management guided that recovery should be fully back by 2027.
- Franchise alignment mechanism: for EDAP pricing noncompliance, the system will use education + “business reviews” that can affect growth/eligibility (stronger enforcement signal).
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$196.78
29.8% downside
Current Fair Value
29.8% downsideOvervalued by 29.8% based on the discounted cash flow analysis.
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Share Statistics
| Market cap | $198.73 Billion |
|---|---|
| Enterprise Value | $253.77 Billion |
| Annual dividend | $7.44 |
| Dividend yield | 2.88% |
| Earnings per Share | $12 |
| Beta | 0.45 |
| Outstanding Shares | 709,100,000 |
Return
| Return on Equity | -858.94% |
|---|---|
| Return on Assets | 14.66% |
| Return on Invested Capital | 22.91% |
Valuation & Multiples
| P/E Ratio | 20.9 |
|---|---|
| PEG | 432.01 |
| Price to Sales | 7.19 |
| Price to Book Ratio | -140.13 |
| Enterprise Value to Revenue | 9.16 |
| Enterprise Value to EBIT | 19.81 |
| Enterprise Value to Net Income | 28 |
| Total Debt to Enterprise | 0.22 |
| Debt to Equity | -54.61 |
Revenue Sources
No data
Last Earnings Call
Report Date
November 4, 2026
EPS Estimate
$3.38
Consensus analyst estimateRevenue Estimate
$7.28 B
Consensus analyst estimateInstitutional Put/Call Ratio
Compares institutional put options with call options. At 0.13, the ratio is below 1, so institutions hold more calls than puts.
| Put/Call Ratio | 0.1291▼ 90.53% |
|---|---|
| Total Calls | 73,575▼ 99.02% |
| Total Puts | 9,500▼ 99.88% |
Institutional Ownership
Holdings and activity of institutional investors.
| Ownership % | 4.60%▼ 70.49% |
|---|---|
| Total Invested | $7.55B▼ 94.76% |
| Investors Holding | 1,489▼ 2099.00% |
About McDonald`s Corp
150,000 employees
CEO: Christopher Kempczinski
McDonald's Corporation is a prominent global fast-food enterprise, engaged in both operating and franchising its numerous restaurant locations. Headquartered in Chicago, Illinois, the company sustains a substantial workforce of 210,000 f...