McDonald`s Corp

**Performance Review:** McDonald's reported a challenging third quarter with negative global comp sales but positive U.S. comp sales. The U.S. market outperformed the QSR industry, driven by the successful $5 Meal Deal and compelling marketing campaigns, resulting in positive comp guest counts and a notable increase in average check.

**Value Strategy:** McDonald's is actively enhancing its value proposition across global markets through initiatives like the Every Day Affordable Price menus (EDAP) and meal bundles, aimed at attracting customers, particularly lower-income consumers. The company is committed to improving its value offerings in light of heightened competition.

**Health Safety Concerns:** The recent E. coli cases linked to slivered onions impacted customer perception, though the situation is now under control with the company taking swift action to remove the contaminated supply. The management emphasizes rebuilding consumer trust through transparency and adherence to stringent food safety protocols.