BackLamar Advertising Overview

Lamar Advertising Goodwill

Lamar Advertising's goodwill is $2.1B.

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Goodwill
$2.11B
↑ 3.73% YoYΔ $75.97M vs prior year quarter

Peer trimmed avg / median

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Lamar Advertising Goodwill History

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Lamar Advertising vs. peers: Goodwill Comparison

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Lamar Advertising Goodwill Growth (YoY per quarter)

Latest change versus the prior comparable period (same company).

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Lamar Advertising (LAMR) FAQ

As of the most recent data (June 2026), LAMR shows a goodwill of $2.1B. That compares with $2B in the prior-year period — up 3.7% year over year. Scroll down for historical charts and peer comparison views.

Compared with the year-ago period, LAMR's goodwill is now $2.1B (was $2B) — a 3.7% year-over-year increase. Pairing that YoY change with peer averages gives a clearer picture of whether Lamar Advertising is outperforming or lagging.

Tracking LAMR's goodwill over time shows whether Lamar Advertising is scaling, shrinking, or reshaping that part of the business. The current reading is $2.1B That compares with $2B in the prior-year period — up 3.7% year over year. Multi-quarter patterns matter more than any single print, which is why this page emphasizes history and peer comparison charts.

Besides this goodwill page, Stockcircle has Lamar Advertising's full stock overview, other financial metrics, insider and congress trade tabs, and tools to follow the stock. Together they help you connect goodwill (currently $2.1B) with ownership activity and broader fundamentals.

Lamar Advertising's goodwill is $2.1B; compare it with other Finance names on the peer chart. Typical ranges vary by sub-industry, so always sanity-check against the closest competitors, not just the whole sector bucket.