Kimberly-Clark Corp.

Strong 2024 Performance with Growth Strategy: Kimberly-Clark reported an outstanding 2024 with full-year results exceeding long-term growth algorithms. The company successfully transitioned to a Powering Care transformation strategy, establishing three segments that contributed to overall market share momentum and an inflection point in growth rates.

Volume Plus Mix-Driven Growth Forecast for 2025: For 2025, the company anticipates a shift to volume and mix-driven growth as pricing is expected to remain largely flat. The categories are showing durable growth trends, with a forecast of 2-3% long-term growth, while key demographics, including an aging population and expanding middle-class in developing regions, provide underlying demand.

Continued Profitability through Productivity and Cost Management: Kimberly-Clark aims for approximately 5% productivity growth in 2025, driven through integrated margin management strategies. The company expects about $200 million in SG&A savings, which will help mitigate the impacts of potentially higher commodity costs, specifically pulp, on its margins.