Kraft Heinz Intangible Assets

Kraft Heinz posts a intangible assets of $37B as of March 2026. That compares with $40B in the prior-year period — down 6.9% year over year. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Kraft Heinz's intangible assets was $40B. The latest reading is $37B — a 6.9% year-over-year decrease (period ending March 2026). Use the history and growth charts on this page for a longer lookback.

Intangible Assets is one piece of Kraft Heinz's financial statement story. At $37B, it should be interpreted next to related metrics — for example revenue with costs, assets with liabilities, or income with margins. Stockcircle links those related pages so you can move from this number to the surrounding context quickly.

Context for KHC's intangible assets usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Kraft Heinz's other metric pages and overview cover the third.

Judging Kraft Heinz against Consumer Staples peers is usually better than using a market-wide rule of thumb. Business models inside Consumer Staples are more comparable, which makes gaps in intangible assets easier to interpret. Start with $37B here, then scan peer and history charts to see if the gap is persistent.