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General Mills Goodwill

Track General Mills's goodwill ($14B) with charts, peers, and YoY trends.

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Goodwill
$14.11B
↓ 9.88% YoYΔ $-1.55B vs prior year quarter

Peer trimmed avg / median

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General Mills Goodwill History

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General Mills vs. peers: Goodwill Comparison

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General Mills Goodwill Growth (YoY per quarter)

Latest change versus the prior comparable period (same company).

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General Mills (GRM.DE) FAQ

General Mills (GRM.DE) currently reports a goodwill of $14B as of August 2026. That compares with $16B in the prior-year period — down 9.9% year over year. Use the charts on this page to explore General Mills's goodwill history and peer comparisons.

General Mills's goodwill decreased from $16B to $14B — a 9.9% year-over-year decrease (period ending August 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

General Mills reported $14B in goodwill as of August 2026. That compares with $16B in the prior-year period — down 9.9% year over year. Absolute dollar amounts are most useful when compared with prior periods, peers, and related line items such as revenue, assets, or liabilities on Stockcircle.

Start with the current goodwill of $14B, then check the historical chart for trend and the peer comparison chart for relative positioning. From there, open related valuation or income-statement pages for General Mills, and consider following GRM.DE for alerts when major investors trade the stock.

General Mills is classified in the Consumer Staples sector. On goodwill, it currently shows $14B. Sector peers often share similar capital intensity and growth regimes, so relative rankings inside Consumer Staples are usually more informative than comparing GRM.DE with unrelated industries.