General Mills, Inc.

**Sales Performance and Outlook**: General Mills reported a modest overall increase in organic sales by 2% in the first quarter of fiscal 2025, with a projected continued improvement in North America retail categories due to a shift back to food consumed at home as consumers seek value. The company anticipates gradual sales growth throughout the year, with expectations for equal contributions from volume and price/mix.

**Category Competitiveness and Market Share**: While General Mills improved competitiveness and saw some positive developments in market share, particularly in North America and in brands like Blue Buffalo and Cheerios, there are still challenges to overcome. The company acknowledged it still needs to regain all market shares lost and forecast future sales improvements primarily through their strongest brands during the second quarter.

**Promotional Strategy and Consumer Behavior**: Increased couponing and promotional activity have shown positive returns as consumers continue to seek value. General Mills’ strategy includes leveraging new products and effective advertising. The company noted that consumers are influenced by brands they trust, highlighting the importance of brand messaging in driving sales.