**Overall Financial Performance**: FEMSA reported a consolidated revenue growth of 8.3% in Q3 2024, with operating income rising 14.6% compared to the same quarter last year. However, net consolidated income decreased by 27.5% to MXN 9.2 billion, impacted by higher interest expenses, lower foreign exchange gains, and losses from discontinued operations.
**Proximity and Health Division Challenges**: The Proximity Americas segment experienced flat same-store sales due to a 5.7% decline in average traffic, primarily driven by adverse weather conditions and increased competition. These challenges compounded the high double-digit growth comparator from Q3 2023, leading to subdued overall sales performance in the short term.
**Promising Outlook for Recovery**: Despite recent challenges, management remains optimistic about improving conditions moving into Q4 2024, with expectations of a better economic environment and easier comparisons in same-store sales. Continued efforts in revenue management initiatives have already resulted in a 6.1% increase in average ticket, providing a potential buffer against declining traffic.