Fitbit Goodwill

Fitbit (FIT) currently reports a goodwill of $65M as of October 2020. That compares with $61M in the prior-year period — up 6.3% year over year. Use the charts on this page to explore Fitbit's goodwill history and peer comparisons.

Fitbit's goodwill increased from $61M to $65M — a 6.3% year-over-year increase (period ending October 2020). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Fitbit reported $65M in goodwill as of October 2020. That compares with $61M in the prior-year period — up 6.3% year over year. Absolute dollar amounts are most useful when compared with prior periods, peers, and related line items such as revenue, assets, or liabilities on Stockcircle.

Start with the current goodwill of $65M, then check the historical chart for trend and the peer comparison chart for relative positioning. From there, open related valuation or income-statement pages for Fitbit, and consider following FIT for alerts when major investors trade the stock.

Fitbit is classified in the Technology sector. On goodwill, it currently shows $65M. Sector peers often share similar capital intensity and growth regimes, so relative rankings inside Technology are usually more informative than comparing FIT with unrelated industries.