Fitbit's goodwill is $65M.
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+ FollowLatest change versus the prior comparable period (same company).
As of the most recent data (October 2020), FIT shows a goodwill of $65M. That compares with $61M in the prior-year period — up 6.3% year over year. Scroll down for historical charts and peer comparison views.
Compared with the year-ago period, FIT's goodwill is now $65M (was $61M) — a 6.3% year-over-year increase. Pairing that YoY change with peer averages gives a clearer picture of whether Fitbit is outperforming or lagging.
Tracking FIT's goodwill over time shows whether Fitbit is scaling, shrinking, or reshaping that part of the business. The current reading is $65M That compares with $61M in the prior-year period — up 6.3% year over year. Multi-quarter patterns matter more than any single print, which is why this page emphasizes history and peer comparison charts.
Besides this goodwill page, Stockcircle has Fitbit's full stock overview, other financial metrics, insider and congress trade tabs, and tools to follow the stock. Together they help you connect goodwill (currently $65M) with ownership activity and broader fundamentals.
Fitbit's goodwill is $65M; compare it with other Technology names on the peer chart. Typical ranges vary by sub-industry, so always sanity-check against the closest competitors, not just the whole sector bucket.