Trump Media & Technology Group Goodwill

The latest goodwill for DJT is $120M as of March 2026. That compares with $120M in the prior-year period — up 0.0% year over year. Investors often review this figure alongside Trump Media & Technology Group's historical trend and sector peers before judging valuation or financial health.

Over the past year, DJT's goodwill moved from $120M to $120M — essentially flat versus a year earlier. If the trend continues in the same direction for several quarters, it can signal a meaningful shift in Trump Media & Technology Group's operating scale or balance-sheet position.

A goodwill figure of $120M for DJT is a snapshot of scale on that line item. On its own it does not say whether the business is healthy — you also want growth rate, margins, and how the number compares with similar companies. Explore the charts below for those layers of context.

After noting DJT's goodwill ($120M), review year-over-year change from $120M, peer averages, and a few neighboring metrics such as revenue, margins, or valuation multiples. That combination usually beats staring at a single figure. The navigation links on this page jump you to those related views.