Diageo plc Intangible Assets

Diageo plc's intangible assets stands at $11B as of December 2025. That compares with $12B in the prior-year period — down 7.5% year over year. Stockcircle updates this page with the newest filings so you can track how the metric evolves quarter by quarter.

Diageo plc reported $11B in intangible assets versus $12B a year earlier — a 7.5% year-over-year decrease. The historical chart on this page makes it easier to see whether that move is part of a longer pattern.

That compares with $12B in the prior-year period — down 7.5% year over year. Sustained growth in intangible assets can support a stronger franchise, while sharp declines may reflect divestitures, weaker demand, or accounting changes. Always read YoY moves with the footnotes of recent filings in mind.

The history chart shows how Diageo plc's intangible assets evolved across reporting periods, while the comparison chart places DGEAF next to similar companies. Use both: a rising metric that still lags peers tells a different story than a rising metric that already leads the group. Growth charts, when available, highlight acceleration or slowdown.

Yes — within Consumer Staples, intangible assets is commonly used to spot outliers. Diageo plc's reading of $11B is a starting point; confirm whether differences come from growth, margins, accounting choices, or one-time items before treating an outlier as a buy or sell signal.