Diageo plc Intangible Assets

Diageo plc (DEO) currently reports a intangible assets of $11B as of December 2025. That compares with $12B in the prior-year period — down 7.5% year over year. Use the charts on this page to explore Diageo plc's intangible assets history and peer comparisons.

Diageo plc's intangible assets decreased from $12B to $11B — a 7.5% year-over-year decrease (period ending December 2025). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Diageo plc reported $11B in intangible assets as of December 2025. That compares with $12B in the prior-year period — down 7.5% year over year. Absolute dollar amounts are most useful when compared with prior periods, peers, and related line items such as revenue, assets, or liabilities on Stockcircle.

Start with the current intangible assets of $11B, then check the historical chart for trend and the peer comparison chart for relative positioning. From there, open related valuation or income-statement pages for Diageo plc, and consider following DEO for alerts when major investors trade the stock.

Diageo plc is classified in the Consumer Staples sector. On intangible assets, it currently shows $11B. Sector peers often share similar capital intensity and growth regimes, so relative rankings inside Consumer Staples are usually more informative than comparing DEO with unrelated industries.