Deer Consumer Products Profit Margin

Deer Consumer Products (DEER) currently reports a profit margin of 16.63% as of June 2012. That compares with 16.94% in the prior-year period — down 1.9% year over year. That is below the sector sector average of 19.69%. Use the charts on this page to explore Deer Consumer Products's profit margin history and peer comparisons.

Deer Consumer Products's profit margin decreased from 16.94% to 16.63% — a 1.9% year-over-year decrease (period ending June 2012). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Deer Consumer Products's profit margin of 16.63% is lower than the its sector sector average of 19.69%. That is roughly 15.5% below the sector mean. A reading lower peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.

There is no universal 'good' profit margin, but Deer Consumer Products's current 16.63% should be judged against industry norms (sector average: 19.69%) and against DEER's own history. Strong, stable readings often indicate durable competitive advantage; volatile or declining ones deserve a closer look at margins and capital efficiency.

Start with the current profit margin of 16.63%, then check the historical chart for trend and the peer comparison chart for relative positioning. The sector average is 19.69%. From there, open related valuation or income-statement pages for Deer Consumer Products, and consider following DEER for alerts when major investors trade the stock.