Deer Consumer Products Profit Margin

Deer Consumer Products posts a profit margin of 16.63% as of June 2012. That compares with 16.94% in the prior-year period — down 1.9% year over year. That is below the sector sector average of 21.34%. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Deer Consumer Products's profit margin was 16.94%. The latest reading is 16.63% — a 1.9% year-over-year decrease (period ending June 2012). Use the history and growth charts on this page for a longer lookback.

For its sector stocks, a profit margin near 21.34% is typical. Deer Consumer Products's 16.63% is lower that level. That is roughly 22.1% below the sector mean. Whether that is a warning or an opportunity depends on growth outlook and other fundamentals shown elsewhere on Stockcircle.

Deer Consumer Products's profit margin moves when the underlying profit, equity, or asset base changes. Cost cuts, pricing power, buybacks, write-downs, and cyclical swings can all shift the percentage. The latest reading is 16.63% as of June 2012; use YoY and peer views to separate noise from signal.

Context for DEER's profit margin usually means three checks: (1) trend versus prior periods, (2) level versus peers (average 21.34%), and (3) consistency with growth and profitability. This page covers the first two; Deer Consumer Products's other metric pages and overview cover the third.