Deer Consumer Products Gross Profit

Deer Consumer Products (DEER) currently reports a gross profit of $75M as of June 2012. That compares with $57M in the prior-year period — up 31.4% year over year. That is below the sector sector average of $750M. Use the charts on this page to explore Deer Consumer Products's gross profit history and peer comparisons.

Deer Consumer Products's gross profit increased from $57M to $75M — a 31.4% year-over-year increase (period ending June 2012). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Deer Consumer Products's gross profit of $75M is lower than the its sector sector average of $750M. That is roughly 90.0% below the sector mean. A reading lower peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.

Deer Consumer Products reported $75M in gross profit as of June 2012. That compares with $57M in the prior-year period — up 31.4% year over year. Absolute dollar amounts are most useful when compared with prior periods, peers, and related line items such as revenue, assets, or liabilities on Stockcircle.

Start with the current gross profit of $75M, then check the historical chart for trend and the peer comparison chart for relative positioning. The sector average is $750M. From there, open related valuation or income-statement pages for Deer Consumer Products, and consider following DEER for alerts when major investors trade the stock.