Deer Consumer Products Intangible Assets

Deer Consumer Products posts a intangible assets of $35M as of June 2012. That compares with $36M in the prior-year period — down 2.0% year over year. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Deer Consumer Products's intangible assets was $36M. The latest reading is $35M — a 2.0% year-over-year decrease (period ending June 2012). Use the history and growth charts on this page for a longer lookback.

Intangible Assets is one piece of Deer Consumer Products's financial statement story. At $35M, it should be interpreted next to related metrics — for example revenue with costs, assets with liabilities, or income with margins. Stockcircle links those related pages so you can move from this number to the surrounding context quickly.

Context for DEER's intangible assets usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Deer Consumer Products's other metric pages and overview cover the third.