Strong Financial Performance: Chipotle reported a 15% year-over-year increase in sales for fiscal 2024, reaching $11.3 billion. The fourth quarter saw sales growth of over 13% to $2.8 billion, supported by a 5.4% comp increase driven by a 4% transaction growth. Adjusted diluted EPS for the full year grew by 24% to $1.12.
Operational Improvements and Future Focus: Management emphasized improvements in throughput, with restaurant-level margins increasing to 26.7% for the full year. They aim to enhance guest experience and operational efficiency by modernizing back-of-house processes and leveraging technology. Continued focus on improving staffing stability has resulted in improved general manager turnover and employee retention rates.
Marketing Strategies and Limited-Time Offers (LTOs): The company plans to maintain momentum with a strong marketing strategy for 2025, including successful product launches for LTOs such as Brisket. The introduction and anticipated success of the Honey Chicken LTO, not yet incorporated into guidance, are expected to help drive positive transactions throughout the year.