Baozun Profit Margin

Baozun (BZUN) currently reports a profit margin of -1.3% as of June 2026. That compares with -1.91% in the prior-year period — up 32.1% year over year. That is below the Technology sector average of 37.3%. Use the charts on this page to explore Baozun's profit margin history and peer comparisons.

Baozun's profit margin increased from -1.91% to -1.3% — a 32.1% year-over-year increase (period ending June 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Baozun's profit margin of -1.3% is lower than the Technology sector average of 37.3%. That is roughly 103.5% below the sector mean. A reading lower peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.

There is no universal 'good' profit margin, but Baozun's current -1.3% should be judged against Technology norms (sector average: 37.3%) and against BZUN's own history. Strong, stable readings often indicate durable competitive advantage; volatile or declining ones deserve a closer look at margins and capital efficiency.

Start with the current profit margin of -1.3%, then check the historical chart for trend and the peer comparison chart for relative positioning. The Technology average is 37.3%. From there, open related valuation or income-statement pages for Baozun, and consider following BZUN for alerts when major investors trade the stock.