Booking Holdings Goodwill

Booking Holdings posts a goodwill of $2.7B as of March 2026. That compares with $2.8B in the prior-year period — down 5.5% year over year. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Booking Holdings's goodwill was $2.8B. The latest reading is $2.7B — a 5.5% year-over-year decrease (period ending March 2026). Use the history and growth charts on this page for a longer lookback.

Goodwill is one piece of Booking Holdings's financial statement story. At $2.7B, it should be interpreted next to related metrics — for example revenue with costs, assets with liabilities, or income with margins. Stockcircle links those related pages so you can move from this number to the surrounding context quickly.

Context for BKNG's goodwill usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Booking Holdings's other metric pages and overview cover the third.

Judging Booking Holdings against Consumer Staples peers is usually better than using a market-wide rule of thumb. Business models inside Consumer Staples are more comparable, which makes gaps in goodwill easier to interpret. Start with $2.7B here, then scan peer and history charts to see if the gap is persistent.