Amazon.com Goodwill

Amazon.com posts a goodwill of $23B as of March 2026. That compares with $23B in the prior-year period — up 1.6% year over year. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Amazon.com's goodwill was $23B. The latest reading is $23B — a 1.6% year-over-year increase (period ending March 2026). Use the history and growth charts on this page for a longer lookback.

Goodwill is one piece of Amazon.com's financial statement story. At $23B, it should be interpreted next to related metrics — for example revenue with costs, assets with liabilities, or income with margins. Stockcircle links those related pages so you can move from this number to the surrounding context quickly.

Context for AMZN's goodwill usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Amazon.com's other metric pages and overview cover the third.

Judging Amazon.com against Consumer Discretionary peers is usually better than using a market-wide rule of thumb. Business models inside Consumer Discretionary are more comparable, which makes gaps in goodwill easier to interpret. Start with $23B here, then scan peer and history charts to see if the gap is persistent.