Alaska Air Group Goodwill

Alaska Air Group (ALK) currently reports a goodwill of $2.7B as of June 2026. In the prior-year period, the figure was $0. Use the charts on this page to explore Alaska Air Group's goodwill history and peer comparisons.

Alaska Air Group's goodwill changed from $0 to $2.7B (period ending June 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Alaska Air Group reported $2.7B in goodwill as of June 2026. In the prior-year period, the figure was $0. Absolute dollar amounts are most useful when compared with prior periods, peers, and related line items such as revenue, assets, or liabilities on Stockcircle.

Start with the current goodwill of $2.7B, then check the historical chart for trend and the peer comparison chart for relative positioning. From there, open related valuation or income-statement pages for Alaska Air Group, and consider following ALK for alerts when major investors trade the stock.

Alaska Air Group is classified in the Consumer Discretionary sector. On goodwill, it currently shows $2.7B. Sector peers often share similar capital intensity and growth regimes, so relative rankings inside Consumer Discretionary are usually more informative than comparing ALK with unrelated industries.