Adtraction Group AB Goodwill

Adtraction Group AB's goodwill stands at $54M as of June 2026. That compares with $84M in the prior-year period — down 35.1% year over year. Stockcircle updates this page with the newest filings so you can track how the metric evolves quarter by quarter.

Adtraction Group AB reported $54M in goodwill versus $84M a year earlier — a 35.1% year-over-year decrease. The historical chart on this page makes it easier to see whether that move is part of a longer pattern.

That compares with $84M in the prior-year period — down 35.1% year over year. Sustained growth in goodwill can support a stronger franchise, while sharp declines may reflect divestitures, weaker demand, or accounting changes. Always read YoY moves with the footnotes of recent filings in mind.

The history chart shows how Adtraction Group AB's goodwill evolved across reporting periods, while the comparison chart places ADTR.ST next to similar companies. Use both: a rising metric that still lags peers tells a different story than a rising metric that already leads the group. Growth charts, when available, highlight acceleration or slowdown.

Yes — within Consumer Discretionary, goodwill is commonly used to spot outliers. Adtraction Group AB's reading of $54M is a starting point; confirm whether differences come from growth, margins, accounting choices, or one-time items before treating an outlier as a buy or sell signal.