Adidas AG Goodwill

Adidas AG (ADDYY) currently reports a goodwill of $1.2B as of June 2026. That compares with $1.2B in the prior-year period — up 1.4% year over year. Use the charts on this page to explore Adidas AG's goodwill history and peer comparisons.

Adidas AG's goodwill increased from $1.2B to $1.2B — a 1.4% year-over-year increase (period ending June 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Adidas AG reported $1.2B in goodwill as of June 2026. That compares with $1.2B in the prior-year period — up 1.4% year over year. Absolute dollar amounts are most useful when compared with prior periods, peers, and related line items such as revenue, assets, or liabilities on Stockcircle.

Start with the current goodwill of $1.2B, then check the historical chart for trend and the peer comparison chart for relative positioning. From there, open related valuation or income-statement pages for Adidas AG, and consider following ADDYY for alerts when major investors trade the stock.

Adidas AG is classified in the Consumer Discretionary sector. On goodwill, it currently shows $1.2B. Sector peers often share similar capital intensity and growth regimes, so relative rankings inside Consumer Discretionary are usually more informative than comparing ADDYY with unrelated industries.