Solid Financial Performance: Ambev reported an 11.4% organic EBITDA growth for 2024, driven by top-line momentum and disciplined cost management. Despite significant tax challenges in Brazil, normalized profit only declined by 2.3%. The company achieved nearly R$18 billion in free cash flow, a 37% increase YoY.
Market Leadership and Brand Focus: Ambev continues to lead the beer market in Brazil, with a reported share of over 60% in its top 10 markets. However, the company acknowledged the underperformance of its flagship brand, Skol, which is now a priority for revitalization in 2025. This reflects the company's commitment to maintaining a healthy core of brands, which is crucial for driving category performance.
Digital Transformation and BEES Platform Growth: The digital transformation through the BEES B2B platform has been pivotal, with 88% of gross revenues transacted digitally. BEES achieved a 14% increase in monthly active buyers, demonstrating the company's ability to leverage technology for improved customer engagement and operational efficiency.