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Alex Straton Score: 39

Analyst at Morgan Stanley
Avg Return (Buy)
? How much profit would you make?
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).

Note: Sell ratings are ignored here to focus on investment potential.
+11.2%
1 Year Cap
Win Rate
? How often is the direction correct?
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
46%
26 W / 30 L
Target Met
? How often was the target reached?
Hits vs. Total.
91%
32 W / 3 L
Precision Hit
? How often precise (±3%)?
Hits vs. Total.
14%
5 W / 30 L
Bullseye Hit
? How often perfect (±1%)?
Hits vs. Total.
3%
1 W / 34 L
High Conviction
? The "Brave" Trades (>20% Upside)
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
53%
8 W / 7 L
Long Wins
? Success rate for BUY ratings
How often is the analyst right when saying "Buy"?
(Price went UP).
53%
19 W / 17 L
Short Wins
? Success rate for SELL ratings
How often is the analyst right when saying "Sell"?
(Price went DOWN).
35%
7 W / 13 L

Coverage & Price Targets

Date Stock Signal Target Start Price Best Price (1Y) Accuracy Current Price
Oct 02, 2026
Nike, Inc. - Ordinary Shares - Class B NKE
SELL $27.00
Est. +19%
$33.21 $31.97 (Low)
Pending
$40.49 -21.9%
Sep 10, 2026
Amer Sports Inc. AS
BUY $31.00
Est. +12%
$27.77 $31.09
Bullseye Hit (±1%)
$30.49 +9.8%
Sep 10, 2026
Nike, Inc. - Ordinary Shares - Class B NKE
SELL $31.00
Est. +17%
$37.35 $31.97 (Low)
Pending
$40.49 -8.4%
Sep 10, 2026
Under Armour Inc - Ordinary Shares - Class A UAA
SELL $4.00
Est. +18%
$4.90 $4.22 (Low)
Pending
$5.77 -17.7%
Sep 10, 2026
On Holding AG - Ordinary Shares Class A ONON
BUY $39.00
Est. +45%
$26.84 $39.09
Bullseye Hit (±1%)
$38.61 +43.8%
Sep 04, 2026
Lululemon Athletica inc. LULU
SELL $83.00
Est. +32%
$121.77 $90.38 (Low)
Pending
$112.06 +8.0%
Aug 28, 2026
Gap, Inc. GPS
SELL $23.00
Est. +6%
$24.55 - -
$24.55 0.0%
Aug 05, 2026
TJX Companies, Inc. TJX
BUY $181.00
Est. +15%
$157.55 $162.50
Pending
$144.74 -8.1%
Jul 06, 2026
Abercrombie & Fitch Co. - Ordinary Shares - Class A ANF
SELL $87.00
Est. +3%
$89.84 $85.04 (Low)
Precision Hit (±3%)
$171.17 -90.5%
Jul 06, 2026
Tapestry Inc TPR
BUY $164.00
Est. +14%
$144.12 $164.78
Bullseye Hit (±1%)
$125.33 -13.0%
Jul 06, 2026
Torrid Holdings Inc CURV
BUY $1.80
Est. +3%
$1.75 $2.86
Target Met
$2.63 +50.3%
Nov 26, 2025
Urban Outfitters, Inc. URBN
BUY $91.00
Est. +33%
$68.31 $93.58
Precision Hit (±3%)
$91.78 +34.4%
Nov 21, 2025
Gap, Inc. GAP
BUY $31.00
Est. +34%
$23.06 $29.36
Pending
$21.99 -4.6%
Nov 20, 2025
TJX Companies, Inc. TJX
BUY $162.00
Est. +11%
$145.81 $170.00
Target Met
$144.74 -0.7%
Oct 01, 2025
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $72.00
Est. +3%
$69.73 $76.97
Target Met
$40.49 -41.9%
Sep 22, 2025
Amer Sports Inc. AS
BUY $41.00
Est. +9%
$37.45 $42.64
Target Met
$30.49 -18.6%
Sep 18, 2025
Torrid Holdings Inc CURV
SELL $1.60
Est. +13%
$1.84 $0.94 (Low)
Target Met
$2.63 -42.9%
Jun 02, 2025
American Eagle Outfitters Inc. AEO
SELL $10.00
Est. +4%
$10.42 $9.27 (Low)
Target Met
$21.36 -105.0%
May 22, 2025
Urban Outfitters, Inc. URBN
BUY $77.00
Est. +6%
$72.62 $84.35
Target Met
$91.78 +26.4%
May 22, 2025
TJX Companies, Inc. TJX
BUY $140.00
Est. +8%
$129.58 $165.82
Target Met
$144.74 +11.7%
May 06, 2025
Macy`s Inc M
BUY $12.00
Est. +4%
$11.50 $24.41
Target Met
$25.70 +123.4%
May 06, 2025
Bath & Body Works Inc BBWI
BUY $43.00
Est. +44%
$29.87 $34.66
Miss
$23.56 -21.1%
May 06, 2025
Urban Outfitters, Inc. URBN
BUY $62.00
Est. +20%
$51.81 $84.35
Target Met
$91.78 +77.1%
May 06, 2025
Foot Locker Inc FL
BUY $14.00
Est. +20%
$11.70 $26.99
Target Met
$24.01 +105.2%
Apr 04, 2025
Strauss Group Ltd SGLJF
BUY $17.00
Est. +13%
$15.04 $47.52
Target Met
$47.52 +216.0%
Mar 12, 2025
Kohl`s Corp. KSS
SELL $8.00
Est. +8%
$8.67 $6.04 (Low)
Target Met
$25.36 -192.5%
Oct 03, 2024
Levi Strauss & Co. - Ordinary Shares Cls A LEVI
SELL $19.00
Est. +2%
$19.35 $12.18 (Low)
Target Met
$23.80 -23.0%
Sep 25, 2024
Nike, Inc. - Ordinary Shares - Class B NKE
SELL $82.00
Est. +6%
$87.46 $52.29 (Low)
Target Met
$40.49 +53.7%
Aug 30, 2024
Victoria`s Secret & Co VSCO
SELL $23.00
Est. +4%
$23.96 $13.80 (Low)
Target Met
$91.51 -281.9%
Aug 26, 2024
Lululemon Athletica inc. LULU
BUY $329.00
Est. +21%
$271.10 $423.32
Target Met
$112.06 -58.7%
Aug 22, 2024
Macy`s Inc M
BUY $17.00
Est. +11%
$15.35 $18.13
Target Met
$25.70 +67.4%
Jul 22, 2024
Skechers U S A, Inc. - Ordinary Shares - Class A SKX
BUY $80.00
Est. +25%
$64.21 $78.85
Precision Hit (±3%)
$63.13 -1.7%
Jul 18, 2024
Gap, Inc. GPS
BUY $29.00
Est. +26%
$22.95 $24.65
Miss
$24.55 +7.0%
Jun 28, 2024
Nike, Inc. - Ordinary Shares - Class B NKE
SELL $79.00
Est. +16%
$94.19 $52.29 (Low)
Target Met
$40.49 +57.0%
Jun 17, 2024
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $116.00
Est. +24%
$93.39 $90.61
Miss
$40.49 -56.6%
May 30, 2024
Abercrombie & Fitch Co. - Ordinary Shares - Class A ANF
SELL $172.00
Est. +9%
$189.45 $65.40 (Low)
Target Met
$171.17 +9.6%
May 29, 2024
Lululemon Athletica inc. LULU
BUY $404.00
Est. +37%
$295.25 $423.32
Target Met
$112.06 -62.0%
May 22, 2024
Amer Sports Inc. AS
SELL $15.00
Est. +0%
$15.01 $10.11 (Low)
Target Met
$30.49 -103.1%
May 06, 2024
TJX Companies, Inc. TJX
BUY $113.00
Est. +19%
$95.11 $131.30
Target Met
$144.74 +52.2%
May 06, 2024
Mahindra & Mahindra Limited M
SELL $19.00
Est. +3%
$19.52 - -
$0.00 +100.0%
May 06, 2024
Foot Locker Inc FL
SELL $20.00
Est. +8%
$21.81 $11.00 (Low)
Target Met
$24.01 -10.1%
May 06, 2024
Burlington Stores Inc BURL
BUY $218.00
Est. +17%
$185.68 $298.89
Target Met
$258.30 +39.1%
Apr 04, 2024
Levi Strauss & Co. - Ordinary Shares Cls A LEVI
BUY $20.00
Est. +7%
$18.66 $21.95
Target Met
$23.80 +27.5%
Feb 26, 2024
Amer Sports Inc. AS
SELL $16.00
Est. +1%
$16.10 $10.11 (Low)
Target Met
$30.49 -89.4%
Jun 20, 2023
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $130.00
Est. +18%
$110.17 - -
$40.49 -63.2%
Jun 13, 2023
Urban Outfitters, Inc. URBN
SELL $16.00
Est. +52%
$33.65 - -
$91.78 -172.7%
Jun 02, 2023
Lululemon Athletica inc. LULU
BUY $424.00
Est. +15%
$369.32 - -
$112.06 -69.7%
Mar 28, 2023
Lululemon Athletica inc. LULU
BUY $387.00
Est. +23%
$315.24 - -
$112.06 -64.5%
Mar 22, 2023
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $140.00
Est. +17%
$119.50 - -
$40.49 -66.1%
Mar 21, 2023
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $138.00
Est. +12%
$123.31 - -
$40.49 -67.2%
Dec 13, 2022
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $127.00
Est. +13%
$112.13 - -
$40.49 -63.9%
Nov 25, 2022
On Holding AG - Ordinary Shares Class A ONON
BUY $26.00
Est. +40%
$18.61 - -
$38.61 +107.4%
Sep 30, 2022
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $120.00
Est. +41%
$85.10 - -
$40.49 -52.4%
Sep 02, 2022
Lululemon Athletica inc. LULU
BUY $343.00
Est. +9%
$314.31 - -
$112.06 -64.3%
Aug 26, 2022
Victoria`s Secret & Co VSCO
BUY $40.00
Est. +6%
$37.60 - -
$91.51 +143.4%
Aug 26, 2022
Gap, Inc. GPS
SELL $8.00
Est. +20%
$9.96 - -
$24.55 -146.5%
Jul 11, 2022
Nike, Inc. - Ordinary Shares - Class B NKE
BUY $149.00
Est. +38%
$107.93 - -
$40.49 -62.5%
Signal & Target
SELL $27.00
Start Price $33.21
Best Price (1Y)
$31.97
Current Price $40.49
Return -21.9%
Signal & Target
BUY $31.00
Start Price $27.77
Best Price (1Y)
$31.09
Current Price $30.49
Return +9.8%
Signal & Target
SELL $31.00
Start Price $37.35
Best Price (1Y)
$31.97
Current Price $40.49
Return -8.4%
Signal & Target
SELL $4.00
Start Price $4.90
Best Price (1Y)
$4.22
Current Price $5.77
Return -17.7%
Signal & Target
BUY $39.00
Start Price $26.84
Best Price (1Y)
$39.09
Current Price $38.61
Return +43.8%
Signal & Target
SELL $83.00
Start Price $121.77
Best Price (1Y)
$90.38
Current Price $112.06
Return +8.0%
Gap, Inc.
GPS
Aug 28, 2026
Signal & Target
SELL $23.00
Start Price $24.55
Best Price (1Y)
-
Current Price $24.55
Return 0.0%
Signal & Target
BUY $181.00
Start Price $157.55
Best Price (1Y)
$162.50
Current Price $144.74
Return -8.1%
Signal & Target
SELL $87.00
Start Price $89.84
Best Price (1Y)
$85.04
Current Price $171.17
Return -90.5%
Tapestry Inc
TPR
Jul 06, 2026
Signal & Target
BUY $164.00
Start Price $144.12
Best Price (1Y)
$164.78
Current Price $125.33
Return -13.0%
Signal & Target
BUY $1.80
Start Price $1.75
Best Price (1Y)
$2.86
Current Price $2.63
Return +50.3%
Signal & Target
BUY $91.00
Start Price $68.31
Best Price (1Y)
$93.58
Current Price $91.78
Return +34.4%
Gap, Inc.
GAP
Nov 21, 2025
Signal & Target
BUY $31.00
Start Price $23.06
Best Price (1Y)
$29.36
Current Price $21.99
Return -4.6%
Signal & Target
BUY $162.00
Start Price $145.81
Best Price (1Y)
$170.00
Current Price $144.74
Return -0.7%
Signal & Target
BUY $72.00
Start Price $69.73
Best Price (1Y)
$76.97
Current Price $40.49
Return -41.9%
Signal & Target
BUY $41.00
Start Price $37.45
Best Price (1Y)
$42.64
Current Price $30.49
Return -18.6%
Signal & Target
SELL $1.60
Start Price $1.84
Best Price (1Y)
$0.94
Current Price $2.63
Return -42.9%
Signal & Target
SELL $10.00
Start Price $10.42
Best Price (1Y)
$9.27
Current Price $21.36
Return -105.0%
Signal & Target
BUY $77.00
Start Price $72.62
Best Price (1Y)
$84.35
Current Price $91.78
Return +26.4%
Signal & Target
BUY $140.00
Start Price $129.58
Best Price (1Y)
$165.82
Current Price $144.74
Return +11.7%
Macy`s Inc
M
May 06, 2025
Signal & Target
BUY $12.00
Start Price $11.50
Best Price (1Y)
$24.41
Current Price $25.70
Return +123.4%
Signal & Target
BUY $43.00
Start Price $29.87
Best Price (1Y)
$34.66
Current Price $23.56
Return -21.1%
Signal & Target
BUY $62.00
Start Price $51.81
Best Price (1Y)
$84.35
Current Price $91.78
Return +77.1%
Signal & Target
BUY $14.00
Start Price $11.70
Best Price (1Y)
$26.99
Current Price $24.01
Return +105.2%
Signal & Target
BUY $17.00
Start Price $15.04
Best Price (1Y)
$47.52
Current Price $47.52
Return +216.0%
Kohl`s Corp.
KSS
Mar 12, 2025
Signal & Target
SELL $8.00
Start Price $8.67
Best Price (1Y)
$6.04
Current Price $25.36
Return -192.5%
Signal & Target
SELL $19.00
Start Price $19.35
Best Price (1Y)
$12.18
Current Price $23.80
Return -23.0%
Signal & Target
SELL $82.00
Start Price $87.46
Best Price (1Y)
$52.29
Current Price $40.49
Return +53.7%
Signal & Target
SELL $23.00
Start Price $23.96
Best Price (1Y)
$13.80
Current Price $91.51
Return -281.9%
Signal & Target
BUY $329.00
Start Price $271.10
Best Price (1Y)
$423.32
Current Price $112.06
Return -58.7%
Macy`s Inc
M
Aug 22, 2024
Signal & Target
BUY $17.00
Start Price $15.35
Best Price (1Y)
$18.13
Current Price $25.70
Return +67.4%
Signal & Target
BUY $80.00
Start Price $64.21
Best Price (1Y)
$78.85
Current Price $63.13
Return -1.7%
Gap, Inc.
GPS
Jul 18, 2024
Signal & Target
BUY $29.00
Start Price $22.95
Best Price (1Y)
$24.65
Current Price $24.55
Return +7.0%
Signal & Target
SELL $79.00
Start Price $94.19
Best Price (1Y)
$52.29
Current Price $40.49
Return +57.0%
Signal & Target
BUY $116.00
Start Price $93.39
Best Price (1Y)
$90.61
Current Price $40.49
Return -56.6%
Signal & Target
SELL $172.00
Start Price $189.45
Best Price (1Y)
$65.40
Current Price $171.17
Return +9.6%
Signal & Target
BUY $404.00
Start Price $295.25
Best Price (1Y)
$423.32
Current Price $112.06
Return -62.0%
Signal & Target
SELL $15.00
Start Price $15.01
Best Price (1Y)
$10.11
Current Price $30.49
Return -103.1%
Signal & Target
BUY $113.00
Start Price $95.11
Best Price (1Y)
$131.30
Current Price $144.74
Return +52.2%
Signal & Target
SELL $19.00
Start Price $19.52
Best Price (1Y)
-
Current Price $0.00
Return +100.0%
Signal & Target
SELL $20.00
Start Price $21.81
Best Price (1Y)
$11.00
Current Price $24.01
Return -10.1%
Signal & Target
BUY $218.00
Start Price $185.68
Best Price (1Y)
$298.89
Current Price $258.30
Return +39.1%
Signal & Target
BUY $20.00
Start Price $18.66
Best Price (1Y)
$21.95
Current Price $23.80
Return +27.5%
Signal & Target
SELL $16.00
Start Price $16.10
Best Price (1Y)
$10.11
Current Price $30.49
Return -89.4%
Signal & Target
BUY $130.00
Start Price $110.17
Best Price (1Y)
-
Current Price $40.49
Return -63.2%
Signal & Target
SELL $16.00
Start Price $33.65
Best Price (1Y)
-
Current Price $91.78
Return -172.7%
Signal & Target
BUY $424.00
Start Price $369.32
Best Price (1Y)
-
Current Price $112.06
Return -69.7%
Signal & Target
BUY $387.00
Start Price $315.24
Best Price (1Y)
-
Current Price $112.06
Return -64.5%
Signal & Target
BUY $140.00
Start Price $119.50
Best Price (1Y)
-
Current Price $40.49
Return -66.1%
Signal & Target
BUY $138.00
Start Price $123.31
Best Price (1Y)
-
Current Price $40.49
Return -67.2%
Signal & Target
BUY $127.00
Start Price $112.13
Best Price (1Y)
-
Current Price $40.49
Return -63.9%
Signal & Target
BUY $26.00
Start Price $18.61
Best Price (1Y)
-
Current Price $38.61
Return +107.4%
Signal & Target
BUY $120.00
Start Price $85.10
Best Price (1Y)
-
Current Price $40.49
Return -52.4%
Signal & Target
BUY $343.00
Start Price $314.31
Best Price (1Y)
-
Current Price $112.06
Return -64.3%
Signal & Target
BUY $40.00
Start Price $37.60
Best Price (1Y)
-
Current Price $91.51
Return +143.4%
Gap, Inc.
GPS
Aug 26, 2022
Signal & Target
SELL $8.00
Start Price $9.96
Best Price (1Y)
-
Current Price $24.55
Return -146.5%
Signal & Target
BUY $149.00
Start Price $107.93
Best Price (1Y)
-
Current Price $40.49
Return -62.5%