Alex Straton Score: 37
Analyst at
Morgan Stanley
Avg Return (Buy)
How much profit would you make?
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).
Note: Sell ratings are ignored here to focus on investment potential.
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).
Note: Sell ratings are ignored here to focus on investment potential.
+10.0%
1 Year Cap
Win Rate
How often is the direction correct?
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
46%
24 W / 28 L
Target Met
How often was the target reached?
Hits vs. Total.
Hits vs. Total.
91%
31 W / 3 L
Precision Hit
How often precise (±3%)?
Hits vs. Total.
Hits vs. Total.
9%
3 W / 31 L
Bullseye Hit
How often perfect (±1%)?
Hits vs. Total.
Hits vs. Total.
3%
1 W / 33 L
High Conviction
The "Brave" Trades (>20% Upside)
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
50%
7 W / 7 L
Long Wins
Success rate for BUY ratings
How often is the analyst right when saying "Buy"?
(Price went UP).
How often is the analyst right when saying "Buy"?
(Price went UP).
49%
17 W / 18 L
Short Wins
Success rate for SELL ratings
How often is the analyst right when saying "Sell"?
(Price went DOWN).
How often is the analyst right when saying "Sell"?
(Price went DOWN).
41%
7 W / 10 L
Coverage & Price Targets
| Date | Stock | Signal | Target | Start Price | Best Price (1Y) | Accuracy | Current Price |
|---|---|---|---|---|---|---|---|
| Sep 04, 2026 |
Lululemon Athletica inc.
LULU
|
SELL |
$83.00
Est. +32%
|
$121.77 | $95.69 (Low) |
Pending
|
$96.88
+20.4%
|
| Aug 28, 2026 |
Gap, Inc.
GPS
|
SELL |
$23.00
Est. +6%
|
$24.55 | - | - |
$24.55
0.0%
|
| Aug 05, 2026 |
TJX Companies, Inc.
TJX
|
BUY |
$181.00
Est. +15%
|
$157.55 | $162.50 |
Pending
|
$126.42
-19.8%
|
| Jul 06, 2026 |
Abercrombie & Fitch Co. - Ordinary Shares - Class A
ANF
|
SELL |
$87.00
Est. +3%
|
$89.84 | $85.04 (Low) |
Precision Hit (±3%)
|
$142.93
-59.1%
|
| Jul 06, 2026 |
Tapestry Inc
TPR
|
BUY |
$164.00
Est. +14%
|
$144.12 | $164.78 |
Bullseye Hit (±1%)
|
$115.87
-19.6%
|
| Jul 06, 2026 |
Torrid Holdings Inc
CURV
|
BUY |
$1.80
Est. +3%
|
$1.75 | $2.86 |
Target Met
|
$2.28
+30.3%
|
| Nov 26, 2025 |
Urban Outfitters, Inc.
URBN
|
BUY |
$91.00
Est. +33%
|
$68.31 | $85.43 |
Pending
|
$75.60
+10.7%
|
| Nov 21, 2025 |
Gap, Inc.
GAP
|
BUY |
$31.00
Est. +34%
|
$23.06 | $29.36 |
Pending
|
$20.91
-9.3%
|
| Nov 20, 2025 |
TJX Companies, Inc.
TJX
|
BUY |
$162.00
Est. +11%
|
$145.81 | $170.00 |
Target Met
|
$126.42
-13.3%
|
| Oct 01, 2025 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$72.00
Est. +3%
|
$69.73 | $76.97 |
Target Met
|
$36.62
-47.5%
|
| Sep 22, 2025 |
Amer Sports Inc.
AS
|
BUY |
$41.00
Est. +9%
|
$37.45 | $42.64 |
Target Met
|
$27.41
-26.8%
|
| Sep 18, 2025 |
Torrid Holdings Inc
CURV
|
SELL |
$1.60
Est. +13%
|
$1.84 | $0.94 (Low) |
Target Met
|
$2.28
-23.9%
|
| Jun 02, 2025 |
American Eagle Outfitters Inc.
AEO
|
SELL |
$10.00
Est. +4%
|
$10.42 | $9.27 (Low) |
Target Met
|
$14.54
-39.5%
|
| May 22, 2025 |
TJX Companies, Inc.
TJX
|
BUY |
$140.00
Est. +8%
|
$129.58 | $165.82 |
Target Met
|
$126.42
-2.4%
|
| May 22, 2025 |
Urban Outfitters, Inc.
URBN
|
BUY |
$77.00
Est. +6%
|
$72.62 | $84.35 |
Target Met
|
$75.60
+4.1%
|
| May 06, 2025 |
Macy`s Inc
M
|
BUY |
$12.00
Est. +4%
|
$11.50 | $24.41 |
Target Met
|
$20.50
+78.3%
|
| May 06, 2025 |
Urban Outfitters, Inc.
URBN
|
BUY |
$62.00
Est. +20%
|
$51.81 | $84.35 |
Target Met
|
$75.60
+45.9%
|
| May 06, 2025 |
Bath & Body Works Inc
BBWI
|
BUY |
$43.00
Est. +44%
|
$29.87 | $34.66 |
Miss
|
$17.45
-41.6%
|
| May 06, 2025 |
Foot Locker Inc
FL
|
BUY |
$14.00
Est. +20%
|
$11.70 | $26.99 |
Target Met
|
$24.01
+105.2%
|
| Apr 04, 2025 |
Strauss Group Ltd
SGLJF
|
BUY |
$17.00
Est. +13%
|
$15.04 | $47.52 |
Target Met
|
$47.52
+216.0%
|
| Mar 12, 2025 |
Kohl`s Corp.
KSS
|
SELL |
$8.00
Est. +8%
|
$8.67 | $6.04 (Low) |
Target Met
|
$16.78
-93.5%
|
| Oct 03, 2024 |
Levi Strauss & Co. - Ordinary Shares Cls A
LEVI
|
SELL |
$19.00
Est. +2%
|
$19.35 | $12.18 (Low) |
Target Met
|
$20.12
-4.0%
|
| Sep 25, 2024 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
SELL |
$82.00
Est. +6%
|
$87.46 | $52.29 (Low) |
Target Met
|
$36.62
+58.1%
|
| Aug 30, 2024 |
Victoria`s Secret & Co
VSCO
|
SELL |
$23.00
Est. +4%
|
$23.96 | $13.80 (Low) |
Target Met
|
$91.51
-281.9%
|
| Aug 26, 2024 |
Lululemon Athletica inc.
LULU
|
BUY |
$329.00
Est. +21%
|
$271.10 | $423.32 |
Target Met
|
$96.88
-64.3%
|
| Aug 22, 2024 |
Macy`s Inc
M
|
BUY |
$17.00
Est. +11%
|
$15.35 | $18.13 |
Target Met
|
$20.50
+33.6%
|
| Jul 22, 2024 |
Skechers U S A, Inc. - Ordinary Shares - Class A
SKX
|
BUY |
$80.00
Est. +25%
|
$64.21 | $78.85 |
Precision Hit (±3%)
|
$63.13
-1.7%
|
| Jul 18, 2024 |
Gap, Inc.
GPS
|
BUY |
$29.00
Est. +26%
|
$22.95 | $24.65 |
Miss
|
$24.55
+7.0%
|
| Jun 28, 2024 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
SELL |
$79.00
Est. +16%
|
$94.19 | $52.29 (Low) |
Target Met
|
$36.62
+61.1%
|
| Jun 17, 2024 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$116.00
Est. +24%
|
$93.39 | $90.61 |
Miss
|
$36.62
-60.8%
|
| May 30, 2024 |
Abercrombie & Fitch Co. - Ordinary Shares - Class A
ANF
|
SELL |
$172.00
Est. +9%
|
$189.45 | $65.40 (Low) |
Target Met
|
$142.93
+24.6%
|
| May 29, 2024 |
Lululemon Athletica inc.
LULU
|
BUY |
$404.00
Est. +37%
|
$295.25 | $423.32 |
Target Met
|
$96.88
-67.2%
|
| May 22, 2024 |
Amer Sports Inc.
AS
|
SELL |
$15.00
Est. +0%
|
$15.01 | $10.11 (Low) |
Target Met
|
$27.41
-82.6%
|
| May 06, 2024 |
TJX Companies, Inc.
TJX
|
BUY |
$113.00
Est. +19%
|
$95.11 | $131.30 |
Target Met
|
$126.42
+32.9%
|
| May 06, 2024 |
Foot Locker Inc
FL
|
SELL |
$20.00
Est. +8%
|
$21.81 | $11.00 (Low) |
Target Met
|
$24.01
-10.1%
|
| May 06, 2024 |
Burlington Stores Inc
BURL
|
BUY |
$218.00
Est. +17%
|
$185.68 | $298.89 |
Target Met
|
$238.04
+28.2%
|
| May 06, 2024 |
Macy`s Inc
M
|
SELL |
$19.00
Est. +3%
|
$19.52 | $9.76 (Low) |
Target Met
|
$20.50
-5.0%
|
| Apr 04, 2024 |
Levi Strauss & Co. - Ordinary Shares Cls A
LEVI
|
BUY |
$20.00
Est. +7%
|
$18.66 | $21.95 |
Target Met
|
$20.12
+7.8%
|
| Feb 26, 2024 |
Amer Sports Inc.
AS
|
SELL |
$16.00
Est. +1%
|
$16.10 | $10.11 (Low) |
Target Met
|
$27.41
-70.2%
|
| Jun 20, 2023 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$130.00
Est. +18%
|
$110.17 | - | - |
$36.62
-66.8%
|
| Jun 13, 2023 |
Urban Outfitters, Inc.
URBN
|
SELL |
$16.00
Est. +52%
|
$33.65 | - | - |
$75.60
-124.7%
|
| Jun 02, 2023 |
Lululemon Athletica inc.
LULU
|
BUY |
$424.00
Est. +15%
|
$369.32 | - | - |
$96.88
-73.8%
|
| Mar 28, 2023 |
Lululemon Athletica inc.
LULU
|
BUY |
$387.00
Est. +23%
|
$315.24 | - | - |
$96.88
-69.3%
|
| Mar 22, 2023 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$140.00
Est. +17%
|
$119.50 | - | - |
$36.62
-69.4%
|
| Mar 21, 2023 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$138.00
Est. +12%
|
$123.31 | - | - |
$36.62
-70.3%
|
| Dec 13, 2022 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$127.00
Est. +13%
|
$112.13 | - | - |
$36.62
-67.3%
|
| Nov 25, 2022 |
On Holding AG - Ordinary Shares Class A
ONON
|
BUY |
$26.00
Est. +40%
|
$18.61 | - | - |
$26.85
+44.3%
|
| Sep 30, 2022 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$120.00
Est. +41%
|
$85.10 | - | - |
$36.62
-57.0%
|
| Sep 02, 2022 |
Lululemon Athletica inc.
LULU
|
BUY |
$343.00
Est. +9%
|
$314.31 | - | - |
$96.88
-69.2%
|
| Aug 26, 2022 |
Victoria`s Secret & Co
VSCO
|
BUY |
$40.00
Est. +6%
|
$37.60 | - | - |
$91.51
+143.4%
|
| Aug 26, 2022 |
Gap, Inc.
GPS
|
SELL |
$8.00
Est. +20%
|
$9.96 | - | - |
$24.55
-146.5%
|
| Jul 11, 2022 |
Nike, Inc. - Ordinary Shares - Class B
NKE
|
BUY |
$149.00
Est. +38%
|
$107.93 | - | - |
$36.62
-66.1%
|
Lululemon Athletica inc.
LULU
Sep 04, 2026
Signal & Target
SELL
$83.00
Start Price
$121.77
Best Price (1Y)
$95.69
Current Price
$96.88
Return
+20.4%
Gap, Inc.
GPS
Aug 28, 2026
Signal & Target
SELL
$23.00
Start Price
$24.55
Best Price (1Y)
-
Current Price
$24.55
Return
0.0%
TJX Companies, Inc.
TJX
Aug 05, 2026
Signal & Target
BUY
$181.00
Start Price
$157.55
Best Price (1Y)
$162.50
Current Price
$126.42
Return
-19.8%
Signal & Target
SELL
$87.00
Start Price
$89.84
Best Price (1Y)
$85.04
Current Price
$142.93
Return
-59.1%
Tapestry Inc
TPR
Jul 06, 2026
Signal & Target
BUY
$164.00
Start Price
$144.12
Best Price (1Y)
$164.78
Current Price
$115.87
Return
-19.6%
Torrid Holdings Inc
CURV
Jul 06, 2026
Signal & Target
BUY
$1.80
Start Price
$1.75
Best Price (1Y)
$2.86
Current Price
$2.28
Return
+30.3%
Urban Outfitters, Inc.
URBN
Nov 26, 2025
Signal & Target
BUY
$91.00
Start Price
$68.31
Best Price (1Y)
$85.43
Current Price
$75.60
Return
+10.7%
Gap, Inc.
GAP
Nov 21, 2025
Signal & Target
BUY
$31.00
Start Price
$23.06
Best Price (1Y)
$29.36
Current Price
$20.91
Return
-9.3%
TJX Companies, Inc.
TJX
Nov 20, 2025
Signal & Target
BUY
$162.00
Start Price
$145.81
Best Price (1Y)
$170.00
Current Price
$126.42
Return
-13.3%
Nike, Inc. - Ordinary Shares - Class B
NKE
Oct 01, 2025
Signal & Target
BUY
$72.00
Start Price
$69.73
Best Price (1Y)
$76.97
Current Price
$36.62
Return
-47.5%
Amer Sports Inc.
AS
Sep 22, 2025
Signal & Target
BUY
$41.00
Start Price
$37.45
Best Price (1Y)
$42.64
Current Price
$27.41
Return
-26.8%
Torrid Holdings Inc
CURV
Sep 18, 2025
Signal & Target
SELL
$1.60
Start Price
$1.84
Best Price (1Y)
$0.94
Current Price
$2.28
Return
-23.9%
American Eagle Outfitters Inc.
AEO
Jun 02, 2025
Signal & Target
SELL
$10.00
Start Price
$10.42
Best Price (1Y)
$9.27
Current Price
$14.54
Return
-39.5%
TJX Companies, Inc.
TJX
May 22, 2025
Signal & Target
BUY
$140.00
Start Price
$129.58
Best Price (1Y)
$165.82
Current Price
$126.42
Return
-2.4%
Urban Outfitters, Inc.
URBN
May 22, 2025
Signal & Target
BUY
$77.00
Start Price
$72.62
Best Price (1Y)
$84.35
Current Price
$75.60
Return
+4.1%
Macy`s Inc
M
May 06, 2025
Signal & Target
BUY
$12.00
Start Price
$11.50
Best Price (1Y)
$24.41
Current Price
$20.50
Return
+78.3%
Urban Outfitters, Inc.
URBN
May 06, 2025
Signal & Target
BUY
$62.00
Start Price
$51.81
Best Price (1Y)
$84.35
Current Price
$75.60
Return
+45.9%
Bath & Body Works Inc
BBWI
May 06, 2025
Signal & Target
BUY
$43.00
Start Price
$29.87
Best Price (1Y)
$34.66
Current Price
$17.45
Return
-41.6%
Foot Locker Inc
FL
May 06, 2025
Signal & Target
BUY
$14.00
Start Price
$11.70
Best Price (1Y)
$26.99
Current Price
$24.01
Return
+105.2%
Strauss Group Ltd
SGLJF
Apr 04, 2025
Signal & Target
BUY
$17.00
Start Price
$15.04
Best Price (1Y)
$47.52
Current Price
$47.52
Return
+216.0%
Kohl`s Corp.
KSS
Mar 12, 2025
Signal & Target
SELL
$8.00
Start Price
$8.67
Best Price (1Y)
$6.04
Current Price
$16.78
Return
-93.5%
Levi Strauss & Co. - Ordinary Shares Cls A
LEVI
Oct 03, 2024
Signal & Target
SELL
$19.00
Start Price
$19.35
Best Price (1Y)
$12.18
Current Price
$20.12
Return
-4.0%
Nike, Inc. - Ordinary Shares - Class B
NKE
Sep 25, 2024
Signal & Target
SELL
$82.00
Start Price
$87.46
Best Price (1Y)
$52.29
Current Price
$36.62
Return
+58.1%
Victoria`s Secret & Co
VSCO
Aug 30, 2024
Signal & Target
SELL
$23.00
Start Price
$23.96
Best Price (1Y)
$13.80
Current Price
$91.51
Return
-281.9%
Lululemon Athletica inc.
LULU
Aug 26, 2024
Signal & Target
BUY
$329.00
Start Price
$271.10
Best Price (1Y)
$423.32
Current Price
$96.88
Return
-64.3%
Macy`s Inc
M
Aug 22, 2024
Signal & Target
BUY
$17.00
Start Price
$15.35
Best Price (1Y)
$18.13
Current Price
$20.50
Return
+33.6%
Skechers U S A, Inc. - Ordinary Shares - Class A
SKX
Jul 22, 2024
Signal & Target
BUY
$80.00
Start Price
$64.21
Best Price (1Y)
$78.85
Current Price
$63.13
Return
-1.7%
Gap, Inc.
GPS
Jul 18, 2024
Signal & Target
BUY
$29.00
Start Price
$22.95
Best Price (1Y)
$24.65
Current Price
$24.55
Return
+7.0%
Nike, Inc. - Ordinary Shares - Class B
NKE
Jun 28, 2024
Signal & Target
SELL
$79.00
Start Price
$94.19
Best Price (1Y)
$52.29
Current Price
$36.62
Return
+61.1%
Nike, Inc. - Ordinary Shares - Class B
NKE
Jun 17, 2024
Signal & Target
BUY
$116.00
Start Price
$93.39
Best Price (1Y)
$90.61
Current Price
$36.62
Return
-60.8%
Signal & Target
SELL
$172.00
Start Price
$189.45
Best Price (1Y)
$65.40
Current Price
$142.93
Return
+24.6%
Lululemon Athletica inc.
LULU
May 29, 2024
Signal & Target
BUY
$404.00
Start Price
$295.25
Best Price (1Y)
$423.32
Current Price
$96.88
Return
-67.2%
Amer Sports Inc.
AS
May 22, 2024
Signal & Target
SELL
$15.00
Start Price
$15.01
Best Price (1Y)
$10.11
Current Price
$27.41
Return
-82.6%
TJX Companies, Inc.
TJX
May 06, 2024
Signal & Target
BUY
$113.00
Start Price
$95.11
Best Price (1Y)
$131.30
Current Price
$126.42
Return
+32.9%
Foot Locker Inc
FL
May 06, 2024
Signal & Target
SELL
$20.00
Start Price
$21.81
Best Price (1Y)
$11.00
Current Price
$24.01
Return
-10.1%
Burlington Stores Inc
BURL
May 06, 2024
Signal & Target
BUY
$218.00
Start Price
$185.68
Best Price (1Y)
$298.89
Current Price
$238.04
Return
+28.2%
Macy`s Inc
M
May 06, 2024
Signal & Target
SELL
$19.00
Start Price
$19.52
Best Price (1Y)
$9.76
Current Price
$20.50
Return
-5.0%
Levi Strauss & Co. - Ordinary Shares Cls A
LEVI
Apr 04, 2024
Signal & Target
BUY
$20.00
Start Price
$18.66
Best Price (1Y)
$21.95
Current Price
$20.12
Return
+7.8%
Amer Sports Inc.
AS
Feb 26, 2024
Signal & Target
SELL
$16.00
Start Price
$16.10
Best Price (1Y)
$10.11
Current Price
$27.41
Return
-70.2%
Nike, Inc. - Ordinary Shares - Class B
NKE
Jun 20, 2023
Signal & Target
BUY
$130.00
Start Price
$110.17
Best Price (1Y)
-
Current Price
$36.62
Return
-66.8%
Urban Outfitters, Inc.
URBN
Jun 13, 2023
Signal & Target
SELL
$16.00
Start Price
$33.65
Best Price (1Y)
-
Current Price
$75.60
Return
-124.7%
Lululemon Athletica inc.
LULU
Jun 02, 2023
Signal & Target
BUY
$424.00
Start Price
$369.32
Best Price (1Y)
-
Current Price
$96.88
Return
-73.8%
Lululemon Athletica inc.
LULU
Mar 28, 2023
Signal & Target
BUY
$387.00
Start Price
$315.24
Best Price (1Y)
-
Current Price
$96.88
Return
-69.3%
Nike, Inc. - Ordinary Shares - Class B
NKE
Mar 22, 2023
Signal & Target
BUY
$140.00
Start Price
$119.50
Best Price (1Y)
-
Current Price
$36.62
Return
-69.4%
Nike, Inc. - Ordinary Shares - Class B
NKE
Mar 21, 2023
Signal & Target
BUY
$138.00
Start Price
$123.31
Best Price (1Y)
-
Current Price
$36.62
Return
-70.3%
Nike, Inc. - Ordinary Shares - Class B
NKE
Dec 13, 2022
Signal & Target
BUY
$127.00
Start Price
$112.13
Best Price (1Y)
-
Current Price
$36.62
Return
-67.3%
On Holding AG - Ordinary Shares Class A
ONON
Nov 25, 2022
Signal & Target
BUY
$26.00
Start Price
$18.61
Best Price (1Y)
-
Current Price
$26.85
Return
+44.3%
Nike, Inc. - Ordinary Shares - Class B
NKE
Sep 30, 2022
Signal & Target
BUY
$120.00
Start Price
$85.10
Best Price (1Y)
-
Current Price
$36.62
Return
-57.0%
Lululemon Athletica inc.
LULU
Sep 02, 2022
Signal & Target
BUY
$343.00
Start Price
$314.31
Best Price (1Y)
-
Current Price
$96.88
Return
-69.2%
Victoria`s Secret & Co
VSCO
Aug 26, 2022
Signal & Target
BUY
$40.00
Start Price
$37.60
Best Price (1Y)
-
Current Price
$91.51
Return
+143.4%
Gap, Inc.
GPS
Aug 26, 2022
Signal & Target
SELL
$8.00
Start Price
$9.96
Best Price (1Y)
-
Current Price
$24.55
Return
-146.5%
Nike, Inc. - Ordinary Shares - Class B
NKE
Jul 11, 2022
Signal & Target
BUY
$149.00
Start Price
$107.93
Best Price (1Y)
-
Current Price
$36.62
Return
-66.1%