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Wayfair Inc - Ordinary Shares - Class A

Wayfair Target Price

Analysts' average 12-month price target for Wayfair is $120.

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Share Price

$123.62

Average Target Price

$120.382.6% downside

16 analysts in the last 4 months

High: $135 | Low: $78

Analyst Recommendations

No recommendations in the last 4 months.

Revenue & Income Forecast

Analysts' Target Prices

DateAnalystPrice TargetCurrent Upside/Downside
2026-10-29Mizuho SecuritiesDavid Bellinger$1326.8% upsideOpen
2026-10-23RBC CapitalSteven Shemesh$9622.3% downsideOpen
2026-10-20Piper Sandler$1359.2% upsideOpen
2026-10-08Robert W. Baird$1175.4% downsideOpen
2026-09-30Piper SandlerPeter Keith$1337.6% upsideOpen
2026-08-14BernsteinNikhil Devnani$1251.1% upsideOpen
2026-08-05Robert W. Baird$1166.2% downsideOpen
2026-08-05Evercore ISI$1305.2% upsideOpen
2026-08-05Deutsche Bank$1202.9% downsideOpen
2026-08-05BMO CapitalBrian Pitz$1157% downsideOpen
2026-08-05NeedhamBernie McTernan$1337.6% upsideOpen
2026-08-05GuggenheimSteven Forbes$1359.2% upsideOpen
2026-08-04Truist Financial$1359.2% upsideOpen
2026-08-04JefferiesJonathan Matuszewski$10812.6% downsideOpen
2026-07-29RBC Capital$7836.9% downsideOpen
2026-07-29UBS$1184.5% downsideOpen
2026-06-08Truist FinancialYoussef Squali$9919.9% downsideOpen
2026-05-20GuggenheimSteven Forbes$10019.1% downsideOpen
2026-05-04Robert W. Baird$7638.5% downsideOpen
2026-05-01UBSMichael Lasser$1157% downsideOpen
2026-05-01Canaccord Genuity$1157% downsideOpen
2026-05-01Goldman Sachs$7936.1% downsideOpen
2026-05-01Morgan Stanley$11011% downsideOpen
2026-04-30RBC Capital$7638.5% downsideOpen
2026-04-30Cowen & Co.$7539.3% downsideOpen
2026-02-24Mizuho SecuritiesDavid Bellinger$11011% downsideOpen
2026-02-20Stifel Nicolaus$8928% downsideOpen
2026-02-20Robert W. Baird$8531.2% downsideOpen
2026-02-20Truist FinancialYoussef Squali$10515.1% downsideOpen
2026-02-20Piper SandlerPeter Keith$1251.1% upsideOpen
2026-02-20RBC CapitalSteven Shemesh$9225.6% downsideOpen
2026-02-20Goldman Sachs$9225.6% downsideOpen
2026-02-20Evercore ISI$10019.1% downsideOpen
2026-01-15Morgan StanleySimeon Gutman$14013.3% upsideOpen
2026-01-14Goldman SachsEric Sheridan$10415.9% downsideOpen
2026-01-07BarclaysSeth Sigman$1230.5% downsideOpen
2025-12-03Jefferies$9424% downsideOpen
2025-10-30RBC CapitalSteven Shemesh$8630.4% downsideOpen
2025-10-29NeedhamBernie McTernan$1251.1% upsideOpen
2025-10-29GuggenheimSteven Forbes$1202.9% downsideOpen
2025-10-29UBS$1359.2% upsideOpen
2025-10-29Barclays$10415.9% downsideOpen
2025-10-29Goldman Sachs$1202.9% downsideOpen
2025-10-29Stifel NicolausMark Kelly$10019.1% downsideOpen
2025-10-29BMO CapitalBrian Pitz$11011% downsideOpen
2025-10-29Mizuho Securities$1305.2% upsideOpen
2025-10-28Truist Financial$1202.9% downsideOpen
2025-10-24Deutsche Bank$7539.3% downsideOpen
2025-10-17UBSMichael Lasser$10217.5% downsideOpen
2025-09-25Truist FinancialYoussef Squali$9523.2% downsideOpen

Wayfair (W) FAQ

Wayfair's target price stands at $120. Stockcircle updates this page with the newest filings so you can track how the metric evolves quarter by quarter.

The Street's average target of $120 for W implies 2.6% downside versus today's price ($123.62). Positive implied upside usually reflects optimism on growth or margins, while a large downside can signal valuation or fundamental concerns. Check recommendation mix and recent target changes for more context.

The history chart shows how Wayfair's target price evolved across reporting periods, while the comparison chart places W next to similar companies. Use both: a rising metric that still lags peers tells a different story than a rising metric that already leads the group. Growth charts, when available, highlight acceleration or slowdown.

Yes — within Consumer Discretionary, target price is commonly used to spot outliers. Wayfair's reading of $120 is a starting point; confirm whether differences come from growth, margins, accounting choices, or one-time items before treating an outlier as a buy or sell signal.