Red Lion Hotels Profit Margin

Red Lion Hotels posts a profit margin of -35.39% as of September 2020. That compares with -15.23% in the prior-year period — down 132.4% year over year. That is below the Consumer Discretionary sector average of 10.39%. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

In the prior comparable period, Red Lion Hotels's profit margin was -15.23%. The latest reading is -35.39% — a 132.4% year-over-year decrease (period ending September 2020). Use the history and growth charts on this page for a longer lookback.

For Consumer Discretionary stocks, a profit margin near 10.39% is typical. Red Lion Hotels's -35.39% is lower that level. That is roughly 440.5% below the sector mean. Whether that is a warning or an opportunity depends on growth outlook and other fundamentals shown elsewhere on Stockcircle.

Red Lion Hotels's profit margin moves when the underlying profit, equity, or asset base changes. Cost cuts, pricing power, buybacks, write-downs, and cyclical swings can all shift the percentage. The latest reading is -35.39% as of September 2020; use YoY and peer views to separate noise from signal.

Context for RLH's profit margin usually means three checks: (1) trend versus prior periods, (2) level versus peers (average 10.39%), and (3) consistency with growth and profitability. This page covers the first two; Red Lion Hotels's other metric pages and overview cover the third.