Red Lion Hotels Profit Margin

The latest profit margin for RLH is -35.39% as of September 2020. That compares with -15.23% in the prior-year period — down 132.4% year over year. That is below the Consumer Discretionary sector average of 9.32%. Investors often review this figure alongside Red Lion Hotels's historical trend and sector peers before judging valuation or financial health.

Over the past year, RLH's profit margin moved from -15.23% to -35.39% — a 132.4% year-over-year decrease. If the trend continues in the same direction for several quarters, it can signal a meaningful shift in Red Lion Hotels's valuation or profitability profile.

Against Consumer Discretionary companies, RLH currently prints -35.39% for profit margin, while the sector average sits near 9.32%. That is roughly 479.7% below the sector mean. Large gaps often invite a closer look at Red Lion Hotels's growth, margins, and balance sheet.

Profit Margin shows how effectively Red Lion Hotels converts resources into returns. At -35.39%, RLH may look efficient or underperforming depending on peer benchmarks and trend direction. That compares with -15.23% in the prior-year period — down 132.4% year over year. Pair the percentage with revenue growth and leverage for a fuller health check.

After noting RLH's profit margin (-35.39%), review year-over-year change from -15.23%, peer averages, and a few neighboring metrics such as revenue, margins, or valuation multiples. That combination usually beats staring at a single figure. The navigation links on this page jump you to those related views.