Record Financial Performance: Ferrari reported impressive full-year results for 2024, with revenues reaching approximately €6.7 billion, reflecting double-digit growth compared to the previous year. Net profit surged to €1.5 billion, demonstrating a strong EBITDA margin of 38.3% and an EBIT margin of 28.3%. Free cash flow generation exceeded €1 billion for the first time.
Upcoming Model Launches: The company plans to roll out six new models in 2025, advancing its strategy ahead of schedule. This includes the highly anticipated F80 supercar, which will further the brand's electrification journey. The order book for current models remains solid, covering until 2026, with 20% of total sales attributed to personalization.
Stable Order Intake and Client Engagement: Approximately 81% of new car sales are made to existing Ferrari clients, revealing a robust loyalty among customers. The company hosts exclusive experiences and events, which strengthen client relations but raises concerns about whether an influx of new models may confuse customers regarding product positioning.