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Prudential Financial Inc.

Prudential Financial Target Price

Where could PRU trade next? Consensus target price: $98.

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Share Price

$124.75

Average Target Price

$98.3321.2% downside

9 analysts in the last 4 months

High: $114 | Low: $87

Analyst Recommendations

No recommendations in the last 4 months.

Revenue & Income Forecast

Analysts' Target Prices

DateAnalystPrice TargetCurrent Upside/Downside
2026-07-15Atlantic Equities$1148.6% downsideOpen
2026-07-10JefferiesSuneet Kamath$11011.8% downsideOpen
2026-07-09Mizuho SecuritiesYaron Kinar$10912.6% downsideOpen
2026-07-07BarclaysAlex Scott$9226.3% downsideOpen
2026-05-12Wells FargoWes Carmichael$10019.8% downsideOpen
2026-05-06BarclaysAlex Scott$9027.9% downsideOpen
2026-05-04UBS$9226.3% downsideOpen
2026-04-23BMO CapitalJack Matten$8730.3% downsideOpen
2026-04-21BarclaysAlex Scott$9127.1% downsideOpen
2026-04-13Mizuho Securities$10119% downsideOpen
2026-04-09UBSMichael Ward$9821.4% downsideOpen
2026-03-06Morgan StanleyBob Jian Huang$11111% downsideOpen
2026-02-04Evercore ISI$11011.8% downsideOpen
2026-01-14Mizuho Securities$1261% upsideOpen
2026-01-13Wells FargoElyse Greenspan$1157.8% downsideOpen
2026-01-08UBS$1167% downsideOpen
2026-01-08BarclaysAlex Scott$1240.6% downsideOpen
2025-12-23Piper Sandler$1203.8% downsideOpen
2025-12-15Mizuho SecuritiesYaron Kinar$1250.2% upsideOpen
2025-10-08BarclaysAlex Scott$1176.2% downsideOpen
2025-10-07Morgan StanleyBob Huang$1185.4% downsideOpen
2025-04-02UBSMichael Ward$1222.2% downsideOpen
2025-02-28Morgan Stanley$1282.6% upsideOpen
2024-10-31BarclaysAlex Scott$1194.6% downsideOpen
2024-10-02Piper SandlerJohn Barnidge$1271.8% upsideOpen
2024-09-04BarclaysAlex Scott$1185.4% downsideOpen
2024-08-12Wells FargoElyse Greenspan$1139.4% downsideOpen
2024-05-22JefferiesSuneet Kamath$14314.6% upsideOpen
2024-05-08CFRACatherine Seifert$11210.2% downsideOpen
2024-05-06Piper SandlerJohn Barnidge$1213% downsideOpen
2024-04-24Evercore ISIThomas Gallagher$1167% downsideOpen
2024-04-05Piper SandlerJohn Barnidge$1250.2% upsideOpen
2023-09-14JefferiesSuneet Kamath$9325.5% downsideOpen
2023-01-10Morgan Stanley$1148.6% downsideOpen
2023-01-10Barclays$10515.8% downsideOpen
2023-01-09Goldman Sachs$9623% downsideOpen
2022-12-20Piper Sandler$10615% downsideOpen
2022-11-17Morgan Stanley$11210.2% downsideOpen
2022-09-08Jefferies$7936.7% downsideOpen
2022-08-17Morgan Stanley$10813.4% downsideOpen
2022-08-04Wells Fargo$10119% downsideOpen
2022-07-14Barclays$9523.8% downsideOpen
2022-07-11RBC Capital$11210.2% downsideOpen
2022-07-08Piper Sandler$10019.8% downsideOpen
2022-07-06Evercore ISI$10019.8% downsideOpen
2022-07-06Morgan Stanley$10317.4% downsideOpen
2022-06-06Goldman Sachs$9920.6% downsideOpen
2022-05-27Piper Sandler$11011.8% downsideOpen
2022-05-04Morgan Stanley$1203.8% downsideOpen
2022-01-05Evercore ISIThomas Gallagher$10515.8% downsideOpen

Prudential Financial (PRU) FAQ

Prudential Financial posts a target price of $98. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

A target price of $98 for PRU means covering analysts, on average, see the stock 21.2% downside of $124.75 over about 12 months. Dig into who set the high and low targets and how recently they updated — freshness matters as much as the average itself.

Context for PRU's target price usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Prudential Financial's other metric pages and overview cover the third.

Judging Prudential Financial against Finance peers is usually better than using a market-wide rule of thumb. Business models inside Finance are more comparable, which makes gaps in target price easier to interpret. Start with $98 here, then scan peer and history charts to see if the gap is persistent.