BackMediaAlpha Overview
MediaAlpha Inc - Ordinary Shares - Class A

MediaAlpha Target Price

Analysts' average 12-month price target for MediaAlpha is $14.

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Share Price

$9.39

Average Target Price

$14.3352.6% upside

3 analysts in the last 4 months

High: $17 | Low: $11

Analyst Recommendations

No recommendations in the last 4 months.

Revenue & Income Forecast

Analysts' Target Prices

DateAnalystPrice TargetCurrent Upside/Downside
2026-08-05RBC Capital$1559.7% upsideOpen
2026-07-30Canaccord Genuity$1781% upsideOpen
2026-06-09Capital One Financial$1117.1% upsideOpen
2026-02-24RBC CapitalBen Hendrix$1117.1% upsideOpen
2026-02-24Goldman Sachs$11.522.5% upsideOpen
2025-10-31Goldman Sachs$13.543.8% upsideOpen
2025-10-14Goldman SachsEric Sheridan$1227.8% upsideOpen
2025-04-03BMO Capital$23144.9% upsideOpen
2024-12-04RBC CapitalBen Hendrix$20113% upsideOpen
2024-08-20Goldman SachsEric Sheridan$20113% upsideOpen
2024-05-28RBC CapitalFrank Morgan$23144.9% upsideOpen
2022-12-20J.P. Morgan$1449.1% upsideOpen
2022-08-09Citigroup$1227.8% upsideOpen

MediaAlpha (MAX) FAQ

MediaAlpha posts a target price of $14. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

A target price of $14 for MAX means covering analysts, on average, see the stock 52.6% upside of $9.39 over about 12 months. Dig into who set the high and low targets and how recently they updated — freshness matters as much as the average itself.

Context for MAX's target price usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; MediaAlpha's other metric pages and overview cover the third.

Judging MediaAlpha against Finance peers is usually better than using a market-wide rule of thumb. Business models inside Finance are more comparable, which makes gaps in target price easier to interpret. Start with $14 here, then scan peer and history charts to see if the gap is persistent.