Harley-Davidson Overview
Harley-Davidson Target Price
Analysts' 12-month price predictions for HOG.
Get informed when a big investor buys or sells
+ FollowShare Price
$25.58
Average Target Price
$23.00
10.1% downside
10.1% downside3 analysts in the last 4 months
High: $28 | Low: $15
Analyst Recommendations
No recommendations in the last 4 months.
Revenue & Income Forecast
Analysts' Target Prices
| Date | Analyst | Price Target | Current Upside/Downside | |
|---|---|---|---|---|
| 2026-05-19 | Morgan Stanley | $15 | 41.4% downside |  |
| 2026-05-11 | UBS | $26 |  1.6% upside | |
| 2026-05-06 | Robert W. BairdCraig Kennison | $28 | 9.5% upside | |
| 2026-02-17 | Morgan StanleyStephen Grambling | $12 | 53.1% downside | |
| 2026-02-12 | D.A. Davidson | $25 | 2.3% downside | |
| 2026-02-11 | BMO CapitalTristan Thomas-Martin | $24 | 6.2% downside | |
| 2026-02-11 | Robert W. Baird | $22 | 14% downside | |
| 2026-01-16 | Morgan Stanley | $18 | 29.6% downside | |
| 2025-11-25 | Loop Capital Markets | $21 | 17.9% downside | |
| 2025-10-31 | UBSRobin Farley | $28 | 9.5% upside | |
| 2025-10-27 | Morgan Stanley | $25 | 2.3% downside | |
| 2025-08-25 | GriffinGriffin Bryan | $34 | 32.9% upside | |
| 2024-10-18 | Argus ResearchBill Selesky | $42 | 64.2% upside | |
| 2024-09-18 | CitigroupJames Hardiman | $39 | 52.5% upside | |
| 2024-08-23 | UBSRobin Farley | $40 | 56.4% upside | |
| 2024-04-29 | Argus ResearchJim Corridore | $40 | 56.4% upside | |
| 2024-04-23 | Morgan StanleyMegan Alexander | $50 | 95.5% upside | |
| 2024-04-22 | UBSRobin Farley | $39 | 52.5% upside | |
| 2024-04-11 | D.A. DavidsonBrandon Rolle | $49 | 91.6% upside | |
| 2024-04-03 | BMO CapitalGerrick Johnson | $50 | 95.5% upside | |
| 2023-03-15 | JefferiesAnna Glaessgen | $39 | 52.5% upside | |
| 2023-02-06 | D.A. Davidson | $47 | 83.7% upside | |
| 2023-02-06 | Citigroup | $52 | 103.3% upside | |
| 2022-12-22 | D.A. Davidson | $44 | 72% upside | |
| 2022-07-14 | Morgan Stanley | $40 | 56.4% upside | |
| 2022-07-05 | D.A. DavidsonBrandon Rolle | $35 | 36.8% upside | |
| 2022-04-28 | RBC Capital | $41 | 60.3% upside | |
| 2022-04-28 | BMO Capital | $57 | 122.8% upside | |
| 2021-05-14 | Northcoast ResearchBrandon Rolle | $57 | 122.8% upside | |
| 2021-04-26 | Wolfe ResearchGreg Badishkanian | $52 | 103.3% upside | |
| 2021-04-26 | Argus ResearchDavid Coleman | $54 | 111.1% upside | |