Harley-Davidson Profit Margin

As of the most recent data (June 2026), HOG shows a profit margin of 5.25%. That compares with -5.57% in the prior-year period — up 194.3% year over year. That is below the Industrials sector average of 10.05%. Scroll down for historical charts and peer comparison views.

Compared with the year-ago period, HOG's profit margin is now 5.25% (was -5.57%) — a 194.3% year-over-year increase. Pairing that YoY change with peer averages gives a clearer picture of whether Harley-Davidson is outperforming or lagging.

The Industrials sector average profit margin is about 10.05%. Harley-Davidson is at 5.25%, which is lower that average. That is roughly 47.8% below the sector mean. Use the comparison chart on this page to see how HOG stacks up against individual peers as well.

That compares with -5.57% in the prior-year period — up 194.3% year over year. Improvement over multiple periods is generally more meaningful than a single strong quarter. Compare Harley-Davidson with peers to see if the move is company-specific or sector-wide.

Besides this profit margin page, Stockcircle has Harley-Davidson's full stock overview, other financial metrics, insider and congress trade tabs, and tools to follow the stock. Together they help you connect profit margin (currently 5.25%) with ownership activity and broader fundamentals.