Valuation check: CHH's profit margin is 12.64%, above the Consumer Discretionary sector average of 4.53%.
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+ FollowAs of Sep 2026
Trailing 12 months ending Sep 2026
Choice Hotels International (CHH) currently reports a profit margin of 12.64% as of September 2026. That compares with 23.93% in the prior-year period — down 47.2% year over year. That is above the Consumer Discretionary sector average of 4.53%. Use the charts on this page to explore Choice Hotels International's profit margin history and peer comparisons.
Choice Hotels International's profit margin decreased from 23.93% to 12.64% — a 47.2% year-over-year decrease (period ending September 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.
Choice Hotels International's profit margin of 12.64% is higher than the Consumer Discretionary sector average of 4.53%. That is roughly 178.7% above the sector mean. A reading higher peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.
There is no universal 'good' profit margin, but Choice Hotels International's current 12.64% should be judged against Consumer Discretionary norms (sector average: 4.53%) and against CHH's own history. Strong, stable readings often indicate durable competitive advantage; volatile or declining ones deserve a closer look at margins and capital efficiency.
Start with the current profit margin of 12.64%, then check the historical chart for trend and the peer comparison chart for relative positioning. The Consumer Discretionary average is 4.53%. From there, open related valuation or income-statement pages for Choice Hotels International, and consider following CHH for alerts when major investors trade the stock.