Booking Holdings Target Price

See Booking Holdings's analyst price targets ($230) vs the current share price.

Get informed when a big investor buys or sells

+ Follow

Share Price

$193.29

Average Target Price

$231.05

19.5% upside

19 analysts in the last 4 months

High: $270 | Low: $188

Analyst Recommendations

No recommendations in the last 4 months.

Revenue & Income Forecast

Analysts' Target Prices

Date	Analyst	Price Target	Current Upside/Downside
2026-08-26	BernsteinRichard Clarke	$188	2.7% downside
2026-08-24	Evercore ISIMark Mahaney	$270	39.7% upside
2026-08-10	Argus Research	$245	26.8% upside
2026-08-06	D.A. DavidsonTom White	$240	24.2% upside
2026-08-06	SusquehannaShyam Patil	$240	24.2% upside
2026-08-05	BMO CapitalBrian Pitz	$250	29.3% upside
2026-08-05	Robert W. Baird	$230	19% upside
2026-08-05	Deutsche Bank	$230	19% upside
2026-08-05	Truist FinancialGreg Miller	$242	25.2% upside
2026-08-05	Mizuho Securities	$240	24.2% upside
2026-08-05	Wells Fargo	$220	13.8% upside
2026-08-05	Piper Sandler	$215	11.2% upside
2026-08-05	Jefferies	$234	21.1% upside
2026-08-05	Cantor FitzgeraldDeepak Mathivanan	$220	13.8% upside
2026-08-05	WedbushYgal Arounian	$247	27.8% upside
2026-08-05	Oppenheimer	$240	24.2% upside
2026-07-20	Goldman SachsEric Sheridan	$215	11.2% upside
2026-07-09	Argus ResearchJohn Staszak	$210	8.6% upside
2026-06-30	Wells Fargo	$214	10.7% upside
2026-04-29	D.A. Davidson	$230	19% upside
2026-04-29	Cantor FitzgeraldDeepak Mathivanan	$175	9.5% downside
2026-04-29	Barclays	$210	8.6% upside
2026-04-29	Wells FargoKen Gawrelski	$215	11.2% upside
2026-04-29	Robert W. Baird	$215	11.2% upside
2026-04-29	OppenheimerJed Kelly	$215	11.2% upside
2026-04-29	Evercore ISI	$245	26.8% upside
2026-04-29	Piper Sandler	$195	0.9% upside
2026-04-27	Cantor Fitzgerald	$180	6.9% downside
2026-04-27	Evercore ISIMark Mahaney	$250	29.3% upside
2026-04-21	Deutsche BankBenjamin Black	$210	8.6% upside
2026-04-08	Tigress Financial	$260	34.5% upside
2026-02-23	Morgan StanleyBrian Nowak	$220	13.8% upside
2026-02-20	Susquehanna	$260	34.5% upside
2026-02-19	D.A. DavidsonTom White	$240	24.2% upside
2026-02-19	Robert W. Baird	$234	21.1% upside
2026-02-19	Barclays	$220	13.8% upside
2026-02-19	Piper SandlerThomas Champion	$200	3.5% upside
2026-02-19	UBSStephen Ju	$259.4	34.2% upside
2026-02-19	Cantor FitzgeraldDeepak Mathivanan	$179.8	7% downside
2026-02-19	BMO Capital	$248	28.3% upside
2026-02-19	Oppenheimer	$240	24.2% upside
2026-02-19	HSBCMeredith Prichard Jensen	$309.84	60.3% upside
2026-02-10	Gordon Haskett Capital CorporationRobert Mollins	$217.6	12.6% upside
2026-02-06	Wedbush	$220	13.8% upside
2026-02-03	UBSStephen Ju	$264.32	36.7% upside
2026-01-27	Goldman SachsEric Sheridan	$236.8	22.5% upside
2026-01-09	Wells Fargo	$238.16	23.2% upside
2026-01-08	Cantor FitzgeraldDeepak Mathivanan	$233.2	20.6% upside
2026-01-06	Bernstein	$216.28	11.9% upside
2026-01-06	Argus ResearchJohn Staszak	$256	32.4% upside

Booking Holdings (BKNG) FAQ

Booking Holdings (BKNG) currently reports a target price of $230. Use the charts on this page to explore Booking Holdings's target price history and peer comparisons.

Analysts' average 12-month price target for Booking Holdings is $230, about 19.5% upside from the current share price of $193.29. That spread summarizes where covering analysts expect the stock could trade over the next year, not a guarantee. Review the individual firm targets on this page — a wide high-to-low range often means opinion is split.

Start with the current target price of $230, then check the historical chart for trend and the peer comparison chart for relative positioning. From there, open related valuation or income-statement pages for Booking Holdings, and consider following BKNG for alerts when major investors trade the stock.

Booking Holdings is classified in the Consumer Staples sector. On target price, it currently shows $230. Sector peers often share similar capital intensity and growth regimes, so relative rankings inside Consumer Staples are usually more informative than comparing BKNG with unrelated industries.