Booking Holdings Target Price

Booking Holdings posts a target price of $230. Comparing that reading with peers and prior periods is usually more useful than looking at the number in isolation.

A target price of $230 for BKNG means covering analysts, on average, see the stock 19.5% upside of $193.29 over about 12 months. Dig into who set the high and low targets and how recently they updated — freshness matters as much as the average itself.

Context for BKNG's target price usually means three checks: (1) trend versus prior periods, (2) level versus peers, and (3) consistency with growth and profitability. This page covers the first two; Booking Holdings's other metric pages and overview cover the third.

Judging Booking Holdings against Consumer Staples peers is usually better than using a market-wide rule of thumb. Business models inside Consumer Staples are more comparable, which makes gaps in target price easier to interpret. Start with $230 here, then scan peer and history charts to see if the gap is persistent.