Booking Holdings Profit Margin

The latest profit margin for BKNG is 25.53% as of June 2026. That compares with 19.23% in the prior-year period — up 32.7% year over year. That is above the Consumer Staples sector average of 14.6%. Investors often review this figure alongside Booking Holdings's historical trend and sector peers before judging valuation or financial health.

Over the past year, BKNG's profit margin moved from 19.23% to 25.53% — a 32.7% year-over-year increase. If the trend continues in the same direction for several quarters, it can signal a meaningful shift in Booking Holdings's valuation or profitability profile.

Against Consumer Staples companies, BKNG currently prints 25.53% for profit margin, while the sector average sits near 14.6%. That is roughly 74.9% above the sector mean. Large gaps often invite a closer look at Booking Holdings's growth, margins, and balance sheet.

Profit Margin shows how effectively Booking Holdings converts resources into returns. At 25.53%, BKNG may look efficient or underperforming depending on peer benchmarks and trend direction. That compares with 19.23% in the prior-year period — up 32.7% year over year. Pair the percentage with revenue growth and leverage for a fuller health check.

After noting BKNG's profit margin (25.53%), review year-over-year change from 19.23%, peer averages, and a few neighboring metrics such as revenue, margins, or valuation multiples. That combination usually beats staring at a single figure. The navigation links on this page jump you to those related views.