Booking Holdings Profit Margin

Booking Holdings (BKNG) currently reports a profit margin of 25.53% as of June 2026. That compares with 19.23% in the prior-year period — up 32.7% year over year. That is above the Consumer Staples sector average of 14.6%. Use the charts on this page to explore Booking Holdings's profit margin history and peer comparisons.

Booking Holdings's profit margin increased from 19.23% to 25.53% — a 32.7% year-over-year increase (period ending June 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Booking Holdings's profit margin of 25.53% is higher than the Consumer Staples sector average of 14.6%. That is roughly 74.9% above the sector mean. A reading higher peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.

There is no universal 'good' profit margin, but Booking Holdings's current 25.53% should be judged against Consumer Staples norms (sector average: 14.6%) and against BKNG's own history. Strong, stable readings often indicate durable competitive advantage; volatile or declining ones deserve a closer look at margins and capital efficiency.

Start with the current profit margin of 25.53%, then check the historical chart for trend and the peer comparison chart for relative positioning. The Consumer Staples average is 14.6%. From there, open related valuation or income-statement pages for Booking Holdings, and consider following BKNG for alerts when major investors trade the stock.