Baidu Profit Margin

The latest profit margin for BIDU is -1.61% as of March 2026. That compares with 19.42% in the prior-year period — down 108.3% year over year. That is below the Technology sector average of 37.35%. Investors often review this figure alongside Baidu's historical trend and sector peers before judging valuation or financial health.

Over the past year, BIDU's profit margin moved from 19.42% to -1.61% — a 108.3% year-over-year decrease. If the trend continues in the same direction for several quarters, it can signal a meaningful shift in Baidu's valuation or profitability profile.

Against Technology companies, BIDU currently prints -1.61% for profit margin, while the sector average sits near 37.35%. That is roughly 104.3% below the sector mean. Large gaps often invite a closer look at Baidu's growth, margins, and balance sheet.

Profit Margin shows how effectively Baidu converts resources into returns. At -1.61%, BIDU may look efficient or underperforming depending on peer benchmarks and trend direction. That compares with 19.42% in the prior-year period — down 108.3% year over year. Pair the percentage with revenue growth and leverage for a fuller health check.

After noting BIDU's profit margin (-1.61%), review year-over-year change from 19.42%, peer averages, and a few neighboring metrics such as revenue, margins, or valuation multiples. That combination usually beats staring at a single figure. The navigation links on this page jump you to those related views.