Baidu Profit Margin

Baidu (BIDU) currently reports a profit margin of -1.61% as of March 2026. That compares with 19.42% in the prior-year period — down 108.3% year over year. That is below the Technology sector average of 37.35%. Use the charts on this page to explore Baidu's profit margin history and peer comparisons.

Baidu's profit margin decreased from 19.42% to -1.61% — a 108.3% year-over-year decrease (period ending March 2026). Watching multi-year history on the chart below helps separate one-off swings from a lasting trend.

Baidu's profit margin of -1.61% is lower than the Technology sector average of 37.35%. That is roughly 104.3% below the sector mean. A reading lower peers can reflect different growth expectations, capital structure, or profitability — so it is worth checking the peer comparison chart before drawing conclusions.

There is no universal 'good' profit margin, but Baidu's current -1.61% should be judged against Technology norms (sector average: 37.35%) and against BIDU's own history. Strong, stable readings often indicate durable competitive advantage; volatile or declining ones deserve a closer look at margins and capital efficiency.

Start with the current profit margin of -1.61%, then check the historical chart for trend and the peer comparison chart for relative positioning. The Technology average is 37.35%. From there, open related valuation or income-statement pages for Baidu, and consider following BIDU for alerts when major investors trade the stock.