Progressive Corp.

Progressive is focused on its destination company strategy, aiming to become a one-stop shop for insurance products that meet customers' changing needs throughout their lifetime.

The company has seen significant growth in its Robinson customer segment, which represents nearly half of the personal insurance direct written premium in the US. This growth has been driven by strategic decisions such as offering homeowners insurance through the Progressive Advantage Agency (PAA) and acquiring American Strategic Insurance (now branded Progressive Home).

The PAA provides access to a broad portfolio of insurance products from multiple carriers, allowing customers to compare rates and choose the coverage that best suits their needs. This multi-carrier model has led to increased sales and retention, benefiting both customers and participating carriers.