Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG

Get informed when a big investor buys or sells

+ Follow
Market Cap$2.7B
Close$

Compare to Similar Companies

P/E RatioDividendsReturn on EquityPrice-to-SalesDebt-to-Equity
Harley-Davidson, Inc.Harley-Davidson, Inc.12.32.86%8%2.10.7
$23.00

Target Price by Analysts

10.1% downsideHarley-Davidson Target Price DetailsTarget Price
$59.63

Current Fair Value

133.1% upside

Undervalued by 133.1% based on the discounted cash flow analysis.

Share Statistics

Market cap$2.70 Billion
Enterprise Value$3.10 Billion
Dividend Yield$0.73 (2.86%)
Earnings per Share$2.82
Beta1.28
Outstanding Shares110,016,000

Return

Return on Equity7.52%ROE
Return on Assets3.18%
Return on Invested Capital6.31%

Valuation & Multiples

P/E Ratio12.26P/E Ratio
PEG-15.06PEG
Price to Sales2.13Price to Sales
Price to Book Ratio0.95Price to Book Ratio
Enterprise Value to Revenue2.19
Enterprise Value to EBIT10.29
Enterprise Value to Net Income13
Total Debt to Enterprise0.71
Debt to Equity0.72Debt to Equity

Revenue Sources

No data

Insider Trades

Last Earnings Call

Report Date
May 7, 2026
EPS Estimate
$0.23
Average shareholder expectation
Revenue Estimate
$1.01 B
Average shareholder expectation

Next Earnings Call

Expected Date
July 29, 2026
EPS Estimate
$0.63
Average shareholder expectation
Revenue Estimate
$1.16 B
Average shareholder expectation

Institutional Put/Call Ratio

Market sentiment based on institutional option activity.

Put/Call Ratio1.4755 30.91%
Total Calls1,580,300 20.65%
Total Puts2,331,800 0.38%

Institutional Ownership

Holdings and activity of institutional investors.

Ownership %93.30% 1.48%
Total Invested$2.16B 2.94%
Investors Holding420 4.00%

ESG Score

No data

About Harley-Davidson, Inc.

5,000 employees
CEO: Jochen Zeitz

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Its vision: Building its legend and leading its industry through innovation, evolution and emotion. Its mission: More th...

Relevant Senate Committees

Joint Committee on Taxation

This committee's analysis and official 'scoring' of tax legislation directly influence the development and passage of tax laws, thereby directly impacting Harley-Davidson's corporate tax burden and financial strategy.

Finance

As the primary committee for taxation and trade, it directly impacts Harley-Davidson's profitability through corporate tax policy and its international competitiveness through tariffs and trade agreements on motorcycles and parts.

Banking, Housing, and Urban Affairs

This committee directly regulates the financial system, including consumer credit and lending standards, which are highly relevant to Harley-Davidson Financial Services, a core part of the company's business model.