Mauricio Serna Score: 32
Analyst at
UBS
Avg Return (Buy)
How much profit would you make?
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).
Note: Sell ratings are ignored here to focus on investment potential.
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).
Note: Sell ratings are ignored here to focus on investment potential.
+7.8%
1 Year Cap
Win Rate
How often is the direction correct?
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
49%
19 W / 20 L
Target Met
How often was the target reached?
Hits vs. Total.
Hits vs. Total.
69%
22 W / 10 L
Precision Hit
How often precise (±3%)?
Hits vs. Total.
Hits vs. Total.
9%
3 W / 29 L
Bullseye Hit
How often perfect (±1%)?
Hits vs. Total.
Hits vs. Total.
0%
0 W / 32 L
High Conviction
The "Brave" Trades (>20% Upside)
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
58%
11 W / 8 L
Long Wins
Success rate for BUY ratings
How often is the analyst right when saying "Buy"?
(Price went UP).
How often is the analyst right when saying "Buy"?
(Price went UP).
48%
13 W / 14 L
Short Wins
Success rate for SELL ratings
How often is the analyst right when saying "Sell"?
(Price went DOWN).
How often is the analyst right when saying "Sell"?
(Price went DOWN).
50%
6 W / 6 L
Coverage & Price Targets
| Date | Stock | Signal | Target | Start Price | Best Price (1Y) | Accuracy | Current Price |
|---|---|---|---|---|---|---|---|
| Oct 30, 2026 |
Columbia Sportswear Co.
COLM
|
SELL |
$49.00
Est. +23%
|
$63.69 | $64.20 (Low) |
Pending
|
$70.93
-11.4%
|
| Jun 12, 2026 |
Oxford Industries, Inc.
OXM
|
BUY |
$40.00
Est. +7%
|
$37.46 | $42.70 |
Target Met
|
$30.49
-18.6%
|
| Jun 02, 2026 |
Oxford Industries, Inc.
OXM
|
SELL |
$42.00
Est. +9%
|
$46.12 | $24.20 (Low) |
Target Met
|
$30.49
+33.9%
|
| Jun 01, 2026 |
Buckle, Inc.
BKE
|
BUY |
$47.00
Est. +8%
|
$43.69 | $48.71 |
Target Met
|
$47.90
+9.6%
|
| May 22, 2026 |
Signet Jewelers Ltd
SIG
|
BUY |
$121.00
Est. +51%
|
$80.13 | $129.00 |
Target Met
|
$128.37
+60.2%
|
| Mar 16, 2026 |
Buckle, Inc.
BKE
|
BUY |
$53.00
Est. +7%
|
$49.71 | $57.03 |
Target Met
|
$47.90
-3.6%
|
| Mar 10, 2026 |
Signet Jewelers Ltd
SIG
|
BUY |
$118.00
Est. +26%
|
$93.37 | $129.00 |
Target Met
|
$128.37
+37.5%
|
| Feb 23, 2026 |
Abercrombie & Fitch Co. - Ordinary Shares - Class A
ANF
|
BUY |
$149.00
Est. +55%
|
$96.41 | $171.77 |
Target Met
|
$171.17
+77.5%
|
| Feb 04, 2026 |
Columbia Sportswear Co.
COLM
|
SELL |
$44.00
Est. +33%
|
$66.01 | $52.05 (Low) |
Pending
|
$70.93
-7.5%
|
| Jan 08, 2026 |
Abercrombie & Fitch Co. - Ordinary Shares - Class A
ANF
|
BUY |
$160.00
Est. +26%
|
$127.18 | $171.77 |
Target Met
|
$171.17
+34.6%
|
| Jan 08, 2026 |
Victoria`s Secret & Co
VSCO
|
BUY |
$73.00
Est. +20%
|
$60.95 | $91.97 |
Target Met
|
$91.51
+50.1%
|
| Dec 11, 2025 |
Oxford Industries, Inc.
OXM
|
SELL |
$35.00
Est. +13%
|
$40.45 | $24.20 (Low) |
Target Met
|
$30.49
+24.6%
|
| Dec 09, 2025 |
Wolverine World Wide, Inc.
WWW
|
BUY |
$28.00
Est. +61%
|
$17.36 | $23.56 |
Pending
|
$23.49
+35.3%
|
| Dec 04, 2025 |
G-III Apparel Group Ltd.
GIII
|
SELL |
$28.00
Est. +6%
|
$29.63 | $24.67 (Low) |
Target Met
|
$33.14
-11.8%
|
| Nov 28, 2025 |
Dillard`s Inc. - Ordinary Shares - Class A
DDS
|
SELL |
$460.00
Est. +31%
|
$669.49 | $503.06 (Low) |
Pending
|
$642.29
+4.1%
|
| Nov 04, 2025 |
Kontoor Brands Inc
KTB
|
BUY |
$118.00
Est. +61%
|
$73.45 | $88.96 |
Miss
|
$81.80
+11.4%
|
| Oct 31, 2025 |
Columbia Sportswear Co.
COLM
|
SELL |
$38.00
Est. +26%
|
$51.50 | $47.48 (Low) |
Miss
|
$70.93
-37.7%
|
| Oct 29, 2025 |
Victoria`s Secret & Co
VSCO
|
BUY |
$46.00
Est. +33%
|
$34.53 | $91.97 |
Target Met
|
$91.51
+165.0%
|
| Oct 15, 2025 |
Kontoor Brands Inc
KTB
|
BUY |
$114.00
Est. +39%
|
$81.84 | $88.96 |
Miss
|
$81.80
0.0%
|
| Jul 28, 2025 |
Wolverine World Wide, Inc.
WWW
|
BUY |
$30.00
Est. +25%
|
$24.01 | $32.80 |
Target Met
|
$23.49
-2.2%
|
| May 23, 2025 |
Victoria`s Secret & Co
VSCO
|
BUY |
$24.00
Est. +8%
|
$22.27 | $66.89 |
Target Met
|
$91.51
+310.9%
|
| Nov 12, 2024 |
Buckle, Inc.
BKE
|
BUY |
$46.00
Est. +4%
|
$44.05 | $61.68 |
Target Met
|
$47.90
+8.7%
|
| Sep 13, 2024 |
Signet Jewelers Ltd
SIG
|
BUY |
$136.00
Est. +56%
|
$86.94 | $106.28 |
Miss
|
$128.37
+47.7%
|
| Jul 18, 2024 |
Wolverine World Wide, Inc.
WWW
|
BUY |
$20.00
Est. +58%
|
$12.69 | $24.64 |
Target Met
|
$23.49
+85.1%
|
| Jun 13, 2024 |
Oxford Industries, Inc.
OXM
|
SELL |
$101.00
Est. +0%
|
$101.02 | $39.28 (Low) |
Target Met
|
$30.49
+69.8%
|
| Jun 10, 2024 |
Oxford Industries, Inc.
OXM
|
BUY |
$104.00
Est. +3%
|
$101.03 | $108.50 |
Target Met
|
$30.49
-69.8%
|
| May 29, 2024 |
Designer Brands Inc - Ordinary Shares - Class A
DBI
|
BUY |
$11.00
Est. +15%
|
$9.54 | $8.45 |
Miss
|
$7.25
-24.1%
|
| May 28, 2024 |
Buckle, Inc.
BKE
|
SELL |
$32.00
Est. +13%
|
$36.73 | $33.12 (Low) |
Miss
|
$47.90
-30.4%
|
| May 23, 2024 |
Guess Inc.
GES
|
BUY |
$29.00
Est. +17%
|
$24.77 | $24.64 |
Miss
|
$16.81
-32.1%
|
| May 21, 2024 |
Abercrombie & Fitch Co. - Ordinary Shares - Class A
ANF
|
BUY |
$155.00
Est. +7%
|
$144.84 | $183.72 |
Target Met
|
$171.17
+18.2%
|
| May 16, 2024 |
Dillard`s Inc. - Ordinary Shares - Class A
DDS
|
SELL |
$192.00
Est. +56%
|
$434.45 | $282.25 (Low) |
Miss
|
$642.29
-47.8%
|
| Mar 25, 2024 |
Guess Inc.
GES
|
BUY |
$32.00
Est. +8%
|
$29.64 | $24.64 |
Miss
|
$16.81
-43.3%
|
| Mar 21, 2024 |
Signet Jewelers Ltd
SIG
|
BUY |
$128.00
Est. +42%
|
$90.00 | $106.28 |
Miss
|
$128.37
+42.6%
|
| Mar 19, 2024 |
Oxford Industries, Inc.
OXM
|
SELL |
$106.00
Est. +1%
|
$106.63 | $54.02 (Low) |
Target Met
|
$30.49
+71.4%
|
| Mar 18, 2024 |
Buckle, Inc.
BKE
|
SELL |
$34.00
Est. +8%
|
$37.12 | $34.67 (Low) |
Precision Hit (±3%)
|
$47.90
-29.0%
|
| Mar 18, 2024 |
G-III Apparel Group Ltd.
GIII
|
BUY |
$31.00
Est. +18%
|
$26.34 | $36.18 |
Target Met
|
$33.14
+25.8%
|
| Mar 12, 2024 |
Guess Inc.
GES
|
BUY |
$26.00
Est. +3%
|
$25.36 | $24.64 |
Miss
|
$16.81
-33.7%
|
| Jun 10, 2022 |
Signet Jewelers Ltd
SIG
|
BUY |
$120.00
Est. +92%
|
$62.42 | - | - |
$128.37
+105.7%
|
| Mar 14, 2022 |
Signet Jewelers Ltd
SIG
|
BUY |
$148.00
Est. +107%
|
$71.65 | - | - |
$128.37
+79.2%
|
Columbia Sportswear Co.
COLM
Oct 30, 2026
Signal & Target
SELL
$49.00
Start Price
$63.69
Best Price (1Y)
$64.20
Current Price
$70.93
Return
-11.4%
Oxford Industries, Inc.
OXM
Jun 12, 2026
Signal & Target
BUY
$40.00
Start Price
$37.46
Best Price (1Y)
$42.70
Current Price
$30.49
Return
-18.6%
Oxford Industries, Inc.
OXM
Jun 02, 2026
Signal & Target
SELL
$42.00
Start Price
$46.12
Best Price (1Y)
$24.20
Current Price
$30.49
Return
+33.9%
Buckle, Inc.
BKE
Jun 01, 2026
Signal & Target
BUY
$47.00
Start Price
$43.69
Best Price (1Y)
$48.71
Current Price
$47.90
Return
+9.6%
Signet Jewelers Ltd
SIG
May 22, 2026
Signal & Target
BUY
$121.00
Start Price
$80.13
Best Price (1Y)
$129.00
Current Price
$128.37
Return
+60.2%
Buckle, Inc.
BKE
Mar 16, 2026
Signal & Target
BUY
$53.00
Start Price
$49.71
Best Price (1Y)
$57.03
Current Price
$47.90
Return
-3.6%
Signet Jewelers Ltd
SIG
Mar 10, 2026
Signal & Target
BUY
$118.00
Start Price
$93.37
Best Price (1Y)
$129.00
Current Price
$128.37
Return
+37.5%
Signal & Target
BUY
$149.00
Start Price
$96.41
Best Price (1Y)
$171.77
Current Price
$171.17
Return
+77.5%
Columbia Sportswear Co.
COLM
Feb 04, 2026
Signal & Target
SELL
$44.00
Start Price
$66.01
Best Price (1Y)
$52.05
Current Price
$70.93
Return
-7.5%
Signal & Target
BUY
$160.00
Start Price
$127.18
Best Price (1Y)
$171.77
Current Price
$171.17
Return
+34.6%
Victoria`s Secret & Co
VSCO
Jan 08, 2026
Signal & Target
BUY
$73.00
Start Price
$60.95
Best Price (1Y)
$91.97
Current Price
$91.51
Return
+50.1%
Oxford Industries, Inc.
OXM
Dec 11, 2025
Signal & Target
SELL
$35.00
Start Price
$40.45
Best Price (1Y)
$24.20
Current Price
$30.49
Return
+24.6%
Wolverine World Wide, Inc.
WWW
Dec 09, 2025
Signal & Target
BUY
$28.00
Start Price
$17.36
Best Price (1Y)
$23.56
Current Price
$23.49
Return
+35.3%
G-III Apparel Group Ltd.
GIII
Dec 04, 2025
Signal & Target
SELL
$28.00
Start Price
$29.63
Best Price (1Y)
$24.67
Current Price
$33.14
Return
-11.8%
Dillard`s Inc. - Ordinary Shares - Class A
DDS
Nov 28, 2025
Signal & Target
SELL
$460.00
Start Price
$669.49
Best Price (1Y)
$503.06
Current Price
$642.29
Return
+4.1%
Kontoor Brands Inc
KTB
Nov 04, 2025
Signal & Target
BUY
$118.00
Start Price
$73.45
Best Price (1Y)
$88.96
Current Price
$81.80
Return
+11.4%
Columbia Sportswear Co.
COLM
Oct 31, 2025
Signal & Target
SELL
$38.00
Start Price
$51.50
Best Price (1Y)
$47.48
Current Price
$70.93
Return
-37.7%
Victoria`s Secret & Co
VSCO
Oct 29, 2025
Signal & Target
BUY
$46.00
Start Price
$34.53
Best Price (1Y)
$91.97
Current Price
$91.51
Return
+165.0%
Kontoor Brands Inc
KTB
Oct 15, 2025
Signal & Target
BUY
$114.00
Start Price
$81.84
Best Price (1Y)
$88.96
Current Price
$81.80
Return
0.0%
Wolverine World Wide, Inc.
WWW
Jul 28, 2025
Signal & Target
BUY
$30.00
Start Price
$24.01
Best Price (1Y)
$32.80
Current Price
$23.49
Return
-2.2%
Victoria`s Secret & Co
VSCO
May 23, 2025
Signal & Target
BUY
$24.00
Start Price
$22.27
Best Price (1Y)
$66.89
Current Price
$91.51
Return
+310.9%
Buckle, Inc.
BKE
Nov 12, 2024
Signal & Target
BUY
$46.00
Start Price
$44.05
Best Price (1Y)
$61.68
Current Price
$47.90
Return
+8.7%
Signet Jewelers Ltd
SIG
Sep 13, 2024
Signal & Target
BUY
$136.00
Start Price
$86.94
Best Price (1Y)
$106.28
Current Price
$128.37
Return
+47.7%
Wolverine World Wide, Inc.
WWW
Jul 18, 2024
Signal & Target
BUY
$20.00
Start Price
$12.69
Best Price (1Y)
$24.64
Current Price
$23.49
Return
+85.1%
Oxford Industries, Inc.
OXM
Jun 13, 2024
Signal & Target
SELL
$101.00
Start Price
$101.02
Best Price (1Y)
$39.28
Current Price
$30.49
Return
+69.8%
Oxford Industries, Inc.
OXM
Jun 10, 2024
Signal & Target
BUY
$104.00
Start Price
$101.03
Best Price (1Y)
$108.50
Current Price
$30.49
Return
-69.8%
Designer Brands Inc - Ordinary Shares - Class A
DBI
May 29, 2024
Signal & Target
BUY
$11.00
Start Price
$9.54
Best Price (1Y)
$8.45
Current Price
$7.25
Return
-24.1%
Buckle, Inc.
BKE
May 28, 2024
Signal & Target
SELL
$32.00
Start Price
$36.73
Best Price (1Y)
$33.12
Current Price
$47.90
Return
-30.4%
Guess Inc.
GES
May 23, 2024
Signal & Target
BUY
$29.00
Start Price
$24.77
Best Price (1Y)
$24.64
Current Price
$16.81
Return
-32.1%
Signal & Target
BUY
$155.00
Start Price
$144.84
Best Price (1Y)
$183.72
Current Price
$171.17
Return
+18.2%
Dillard`s Inc. - Ordinary Shares - Class A
DDS
May 16, 2024
Signal & Target
SELL
$192.00
Start Price
$434.45
Best Price (1Y)
$282.25
Current Price
$642.29
Return
-47.8%
Guess Inc.
GES
Mar 25, 2024
Signal & Target
BUY
$32.00
Start Price
$29.64
Best Price (1Y)
$24.64
Current Price
$16.81
Return
-43.3%
Signet Jewelers Ltd
SIG
Mar 21, 2024
Signal & Target
BUY
$128.00
Start Price
$90.00
Best Price (1Y)
$106.28
Current Price
$128.37
Return
+42.6%
Oxford Industries, Inc.
OXM
Mar 19, 2024
Signal & Target
SELL
$106.00
Start Price
$106.63
Best Price (1Y)
$54.02
Current Price
$30.49
Return
+71.4%
Buckle, Inc.
BKE
Mar 18, 2024
Signal & Target
SELL
$34.00
Start Price
$37.12
Best Price (1Y)
$34.67
Current Price
$47.90
Return
-29.0%
G-III Apparel Group Ltd.
GIII
Mar 18, 2024
Signal & Target
BUY
$31.00
Start Price
$26.34
Best Price (1Y)
$36.18
Current Price
$33.14
Return
+25.8%
Guess Inc.
GES
Mar 12, 2024
Signal & Target
BUY
$26.00
Start Price
$25.36
Best Price (1Y)
$24.64
Current Price
$16.81
Return
-33.7%
Signet Jewelers Ltd
SIG
Jun 10, 2022
Signal & Target
BUY
$120.00
Start Price
$62.42
Best Price (1Y)
-
Current Price
$128.37
Return
+105.7%
Signet Jewelers Ltd
SIG
Mar 14, 2022
Signal & Target
BUY
$148.00
Start Price
$71.65
Best Price (1Y)
-
Current Price
$128.37
Return
+79.2%