Eric Serotta Score: 43
Analyst at
Morgan Stanley
Avg Return (Buy)
How much profit would you make?
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).
Note: Sell ratings are ignored here to focus on investment potential.
Calculates the average return of all BUY recommendations after exactly 1 year (or today if newer).
Note: Sell ratings are ignored here to focus on investment potential.
-3.8%
1 Year Cap
Win Rate
How often is the direction correct?
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
Percentage of trades that are currently profitable.
• Buy: Stock price went UP 📈
• Sell: Stock price went DOWN 📉
56%
10 W / 8 L
Target Met
How often was the target reached?
Hits vs. Total.
Hits vs. Total.
92%
12 W / 1 L
Precision Hit
How often precise (±3%)?
Hits vs. Total.
Hits vs. Total.
15%
2 W / 11 L
Bullseye Hit
How often perfect (±1%)?
Hits vs. Total.
Hits vs. Total.
8%
1 W / 12 L
High Conviction
The "Brave" Trades (>20% Upside)
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
Win Rate only for recommendations where the analyst predicted a massive move (>20%).
Shows if they are right when they bet big.
50%
4 W / 4 L
Long Wins
Success rate for BUY ratings
How often is the analyst right when saying "Buy"?
(Price went UP).
How often is the analyst right when saying "Buy"?
(Price went UP).
47%
7 W / 8 L
Short Wins
Success rate for SELL ratings
How often is the analyst right when saying "Sell"?
(Price went DOWN).
How often is the analyst right when saying "Sell"?
(Price went DOWN).
100%
3 W / 0 L
Coverage & Price Targets
| Date | Stock | Signal | Target | Start Price | Best Price (1Y) | Accuracy | Current Price |
|---|---|---|---|---|---|---|---|
| Aug 06, 2026 |
Freshpet Inc
FRPT
|
BUY |
$72.00
Est. +1%
|
$71.47 | $77.13 |
Target Met
|
$59.21
-17.2%
|
| May 08, 2026 |
Celsius Holdings Inc
CELH
|
BUY |
$55.00
Est. +61%
|
$34.26 | $36.13 |
Pending
|
$29.18
-14.8%
|
| May 07, 2026 |
Freshpet Inc
FRPT
|
BUY |
$77.00
Est. +35%
|
$56.95 | $77.13 |
Bullseye Hit (±1%)
|
$59.21
+4.0%
|
| May 04, 2026 |
Molson Coors Beverage Company - Ordinary Shares - Class B
TAP
|
BUY |
$46.00
Est. +11%
|
$41.46 | $44.50 |
Pending
|
$36.62
-11.7%
|
| Apr 30, 2026 |
Vita Coco Company Inc (The)
COCO
|
SELL |
$65.00
Est. +3%
|
$66.95 | $50.62 (Low) |
Target Met
|
$57.98
+13.4%
|
| Apr 17, 2026 |
Philip Morris International Inc
PM
|
BUY |
$190.00
Est. +21%
|
$156.58 | $207.76 |
Target Met
|
$190.84
+21.9%
|
| Mar 17, 2026 |
Celsius Holdings Inc
CELH
|
BUY |
$64.00
Est. +46%
|
$43.91 | $44.34 |
Pending
|
$29.18
-33.5%
|
| Feb 24, 2026 |
Freshpet Inc
FRPT
|
BUY |
$90.00
Est. +15%
|
$78.58 | $85.99 |
Pending
|
$59.21
-24.7%
|
| Feb 23, 2026 |
Vita Coco Company Inc (The)
COCO
|
BUY |
$57.00
Est. +5%
|
$54.03 | $85.83 |
Target Met
|
$57.98
+7.3%
|
| Feb 09, 2026 |
Philip Morris International Inc
PM
|
BUY |
$205.00
Est. +12%
|
$182.81 | $207.76 |
Precision Hit (±3%)
|
$190.84
+4.4%
|
| Nov 17, 2025 |
Vita Coco Company Inc (The)
COCO
|
BUY |
$49.00
Est. +6%
|
$46.33 | $85.83 |
Target Met
|
$57.98
+25.1%
|
| Oct 22, 2025 |
Philip Morris International Inc
PM
|
BUY |
$175.00
Est. +15%
|
$152.00 | $207.76 |
Target Met
|
$190.84
+25.6%
|
| Sep 30, 2025 |
Celsius Holdings Inc
CELH
|
BUY |
$70.00
Est. +23%
|
$56.90 | $66.74 |
Pending
|
$29.18
-48.7%
|
| Aug 20, 2024 |
Celsius Holdings Inc
CELH
|
BUY |
$50.00
Est. +20%
|
$41.56 | $62.46 |
Target Met
|
$29.18
-29.8%
|
| Jun 25, 2024 |
Celsius Holdings Inc
CELH
|
BUY |
$68.00
Est. +22%
|
$55.86 | $60.70 |
Miss
|
$29.18
-47.8%
|
| Jun 05, 2024 |
Boston Beer Co., Inc. - Ordinary Shares - Class A
SAM
|
SELL |
$290.00
Est. +3%
|
$298.41 | $215.66 (Low) |
Target Met
|
$167.69
+43.8%
|
| May 28, 2024 |
Celsius Holdings Inc
CELH
|
SELL |
$75.00
Est. +21%
|
$95.15 | $21.10 (Low) |
Target Met
|
$29.18
+69.3%
|
Freshpet Inc
FRPT
Aug 06, 2026
Signal & Target
BUY
$72.00
Start Price
$71.47
Best Price (1Y)
$77.13
Current Price
$59.21
Return
-17.2%
Celsius Holdings Inc
CELH
May 08, 2026
Signal & Target
BUY
$55.00
Start Price
$34.26
Best Price (1Y)
$36.13
Current Price
$29.18
Return
-14.8%
Freshpet Inc
FRPT
May 07, 2026
Signal & Target
BUY
$77.00
Start Price
$56.95
Best Price (1Y)
$77.13
Current Price
$59.21
Return
+4.0%
Signal & Target
BUY
$46.00
Start Price
$41.46
Best Price (1Y)
$44.50
Current Price
$36.62
Return
-11.7%
Vita Coco Company Inc (The)
COCO
Apr 30, 2026
Signal & Target
SELL
$65.00
Start Price
$66.95
Best Price (1Y)
$50.62
Current Price
$57.98
Return
+13.4%
Philip Morris International Inc
PM
Apr 17, 2026
Signal & Target
BUY
$190.00
Start Price
$156.58
Best Price (1Y)
$207.76
Current Price
$190.84
Return
+21.9%
Celsius Holdings Inc
CELH
Mar 17, 2026
Signal & Target
BUY
$64.00
Start Price
$43.91
Best Price (1Y)
$44.34
Current Price
$29.18
Return
-33.5%
Freshpet Inc
FRPT
Feb 24, 2026
Signal & Target
BUY
$90.00
Start Price
$78.58
Best Price (1Y)
$85.99
Current Price
$59.21
Return
-24.7%
Vita Coco Company Inc (The)
COCO
Feb 23, 2026
Signal & Target
BUY
$57.00
Start Price
$54.03
Best Price (1Y)
$85.83
Current Price
$57.98
Return
+7.3%
Philip Morris International Inc
PM
Feb 09, 2026
Signal & Target
BUY
$205.00
Start Price
$182.81
Best Price (1Y)
$207.76
Current Price
$190.84
Return
+4.4%
Vita Coco Company Inc (The)
COCO
Nov 17, 2025
Signal & Target
BUY
$49.00
Start Price
$46.33
Best Price (1Y)
$85.83
Current Price
$57.98
Return
+25.1%
Philip Morris International Inc
PM
Oct 22, 2025
Signal & Target
BUY
$175.00
Start Price
$152.00
Best Price (1Y)
$207.76
Current Price
$190.84
Return
+25.6%
Celsius Holdings Inc
CELH
Sep 30, 2025
Signal & Target
BUY
$70.00
Start Price
$56.90
Best Price (1Y)
$66.74
Current Price
$29.18
Return
-48.7%
Celsius Holdings Inc
CELH
Aug 20, 2024
Signal & Target
BUY
$50.00
Start Price
$41.56
Best Price (1Y)
$62.46
Current Price
$29.18
Return
-29.8%
Celsius Holdings Inc
CELH
Jun 25, 2024
Signal & Target
BUY
$68.00
Start Price
$55.86
Best Price (1Y)
$60.70
Current Price
$29.18
Return
-47.8%
Signal & Target
SELL
$290.00
Start Price
$298.41
Best Price (1Y)
$215.66
Current Price
$167.69
Return
+43.8%
Celsius Holdings Inc
CELH
May 28, 2024
Signal & Target
SELL
$75.00
Start Price
$95.15
Best Price (1Y)
$21.10
Current Price
$29.18
Return
+69.3%