NetEase Inc - ADR

Strong Revenue Growth: NetEase reported total net revenue of RMB 28.8 billion ($4.0 billion) for Q1 2025, representing a 7.4% year-over-year increase. The revenue from gaming and value-added services was RMB 24.0 billion, growing 12% year-over-year, driven by both new titles and the sustained popularity of long-established games.

Game Performance and Updates: Newly launched games, including *Marvel Rivals* and *FragPunk*, have shown promising results, with *Marvel Rivals* reaching #1 on Steam's global top seller chart after a strong seasonal update. However, *FragPunk* experienced a faster decline in popularity post-launch, indicating the need for ongoing content and market strategies to maintain player engagement.

Future Plans and Pipeline: Management indicated a robust pipeline of upcoming titles, including *MARVEL Mystic Mayhem* and *Destiny: Rising*, and plans for continued investment in existing franchises to capture growth opportunities. The strategy involves shortening seasonal updates and introducing new heroes to bolster player engagement.