Mario Gabelli acquired 1.28 Million 1-800 Flowers.com shares worth $6.24 Million. That's 0.07% of their equity portfolio (284th largest holding). The investor owns 2.02% of the outstanding 1-800 Flowers.com stock. The first 1-800 Flowers.com trade was made in Q3 2007. Since then Mario Gabelli bought shares 30 more times and sold shares on eighteen occasions. The investor's estimated purchase price is $8.47 Million, resulting in a loss of 26%.