Purple Innovation Insider Trades

PRPL

Track insider trading activity from Purple Innovation executives and directors. See which insiders are buying and selling PRPL stock.

Trades Last 12 Months

PRPL Price

All Insider Trades for Purple Innovation

Sort by: Latest Trade Biggest Holding
Insider
Holding Value
Last Transaction
Sale/Purchase
Amount
Price
Current Price
Lucian Robert Gerard Chief Financial Officer
Holding Value $23.8k 60,000 shares
Last Trade
May 04, 2026 Purchase (Open Market)Shares bought on the open market or in a private purchase outside of a company compensation plan.
$29.4k 60,000 shares
$0.49
$0.40
Kerby Jeffery Scott Chief Of Owned Retail
Holding Value $30.4k 76,643 shares
Last Trade
Mar 31, 2026 Sale (In-Kind)Shares used to pay exercise costs or tax withholding, or another in-kind transfer tied to compensation.
$2.59k 3,920 shares
$0.66
$0.40
Ulrich George Turner Principal Accounting Officer
Holding Value $2.61k 6,576 shares
Last Trade
Mar 31, 2026 Sale (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$4.35k 6,576 shares
$0.66
$0.40
Hutchings Jeffrey Layne Chief Innovation Officer
Holding Value $6.69k 16,881 shares
Last Trade
Mar 31, 2026 Sale (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$11.2k 16,881 shares
$0.66
$0.40
De Martini Robert Chief Executive Officer
Holding Value $396k 1,000,120 shares
Last Trade
Mar 31, 2026 Purchase (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$53.2k 80,386 shares
$0.66
$0.40
Vogensen Todd E. Chief Financial Officer
Holding Value $40.6k 102,511 shares
Last Trade
Mar 31, 2026 Purchase (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$15.9k 24,116 shares
$0.66
$0.40
Haynor Eric Scott Chief Operating Officer
Holding Value $8.36k 21,101 shares
Last Trade
Mar 31, 2026 Sale (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$14k 21,101 shares
$0.66
$0.40
Holding Value $10.4M 26,229,508 shares
Last Trade
May 02, 2025 Purchase (Award)Shares received as a grant, bonus, or other company award rather than an open-market purchase.
$4.33M 6,557,377 shares
$0.66
$0.40
Demartini Robert Chief Executive Officer
Holding Value $358k 902,746 shares
Last Trade
Mar 31, 2025 Purchase (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$61k 80,386 shares
$0.76
$0.40
Roddy Jack Chief People Officer
Holding Value $13.4k 33,762 shares
Last Trade
Mar 31, 2025 Sale (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$12.8k 16,881 shares
$0.76
$0.40
Mcdermott Tricia Chief Legal Officer
Holding Value $14.3k 36,008 shares
Last Trade
Mar 14, 2025 Purchase (Option Exercise)Shares acquired or sold by exercising stock options or converting another derivative security.
$32.4k 36,008 shares
$0.90
$0.40
Holding Value $1.28M 3,233,959 shares
Last Trade
Nov 15, 2024 Purchase (Gift)Shares transferred as a gift rather than bought or sold for cash.
$18.9k 23,028 shares
$0.82
$0.40
Krausz Keira Chief Marketing Officer
Holding Value $22.2k 56,069 shares
Last Trade
Jun 20, 2024 Purchase (Award)Shares received as a grant, bonus, or other company award rather than an open-market purchase.
$49.9k 56,069 shares
$0.89
$0.40
Dicamillo Gary T Director
Holding Value $62.8k 158,478 shares
Last Trade
Aug 28, 2023 Purchase (Open Market)Shares bought on the open market or in a private purchase outside of a company compensation plan.
$22.2k 10,000 shares
$2.22
$0.40
Pate R Carter Director
Holding Value $19.3k 48,714 shares
Last Trade
Jun 20, 2023 Purchase (Award)Shares received as a grant, bonus, or other company award rather than an open-market purchase.
$86.4k 31,765 shares
$2.72
$0.40
Holding Value $19.3k 48,765 shares
Last Trade
Jun 20, 2023 Purchase (Award)Shares received as a grant, bonus, or other company award rather than an open-market purchase.
$86.4k 31,765 shares
$2.72
$0.40
Holding Value $29.2k 73,598 shares
Last Trade
Jun 20, 2023 Purchase (Award)Shares received as a grant, bonus, or other company award rather than an open-market purchase.
$86.4k 31,765 shares
$2.72
$0.40
Serow Erika Director
Holding Value $12.6k 31,765 shares
Last Trade
Jun 20, 2023 Purchase (Award)Shares received as a grant, bonus, or other company award rather than an open-market purchase.
$86.4k 31,765 shares
$2.72
$0.40
Mc Garvey Casey Kale Chief Legal Officer
Holding Value $43k 108,436 shares
Last Trade
Jun 02, 2023 Purchase (Open Market)Shares bought on the open market or in a private purchase outside of a company compensation plan.
$63.6k 22,300 shares
$2.85
$0.40
Zier Dawn M. Director
Holding Value $0 0 shares
Last Trade
Apr 27, 2023 Sale (Other)Another type of insider transaction reported on SEC Form 4.
$1.23k 423 shares
$2.91
$0.40

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